#LOVEMYSHAPE Body Confidence Campaign | Shape Activewear
In 2016, SHAPE Magazine launched #LoveMyShape – The viral campaign born with the goal of inspiring women to embrace their unique physiques through body positive posts on social media.
Today, SHAPE activewear debuts the official #LoveMyShape Bra, available exclusively on shapeactive.com. 10% of proceeds from each sale will be donated to the Movemeant Foundation, SHAPE’s partner in empowering women and girls to change the body image conversation.
About Movemeant Foundation:
Movemeant Foundation enables young women to feel confident about their bodies by empowering them with the tools to be active. By using fitness and physical movement as the primary platform for social change, they strive to be a catalyst for creating a new era of healthy, strong and self-assured young women.
About SHAPE activewear:
Launched in 2016, SHAPE® activewear is the ultimate performance and athleisure collection woven with the style and personality of SHAPE magazine brings cutting-edge fabric technology and beauty together to create feminine and sophisticated styles that take you from the studio to the street. The collection utilizes reflective details, prints and signature features to complement a woman’s body, workout and active lifestyle. A combination of fashion and function with a feminine edge, SHAPE activewear competes with the most exclusive brands in activewear, but is inclusive in sizing and pricing.
SHAPE activewear is now available in more than 100 retail locations nationwide, including leading fitness studios and regional department stores, including Equinox, CorePower Yoga, Scheels and Von Maur.