CAMILA ALVES MCCONAUGHEY SHINES AT THE OSCARS IN VIVIENNE WESTWOOD ARCHIVAL GOWN IN SUPPORT OF RED CARPET GREEN DRESS CAMPAIGN

Fashion icon Camila Alves McConaughey took a stand for sustainability this afternoon when she arrived at the 90th Academy Awards® in a classic Vivienne Westwood archival gown in support of Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) ethical fashion campaign. The Vivienne Westwood dress was an ivory silk faille moire asymmetric gown with tulle petticoat. This grande corset gown made from an archival silk that was created at the London Atelier as part of Vivienne Westwood A/W2014 Collection. Alves especially selected this unique design from the Westwood classic collections, encouraging the revitalization of archival gowns.

“In support of the Red Carpet Green Dress initiative, I’m proud to wear a gown from designer Vivienne Westwood, made from archival silk that is ethically and sustainably crafted. I’m continuing to find ways to do my part in bettering the world we live in. By encouraging the revitalization of archival gowns, I’m making the “old” new again and finding beauty that already exists,” shared Alves. To qualify as a RCGD eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing – always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design. Amis Cameron launched RCGD back in 2009, with the RCGD works with international designers to create sustainable eveningwear to showcase during the Academy Awards®.

Also supporting the sustainable lifestyle are RCGD 2018 partners, TESLA and Absolut Elyx. Absolut Elyx is a company that is built on the principles of quality, integrity and true craftsmanship. Every copper purchase in the Elyx Boutique, allows the luxury vodka company to provide safe water to more than 100,000 people worldwide through the help of Water for People. It is because of their help along with annual contests that financial security can be provided to MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis.

This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way for creating leaders of the future. For more information, go to www.museschool.org.

attends the 90th Annual Academy Awards at Hollywood & Highland Center on March 4, 2018 in Hollywood, California.
attends the 90th Annual Academy Awards at Hollywood & Highland Center on March 4, 2018 in Hollywood, California.
attends the 90th Annual Academy Awards at Hollywood & Highland Center on March 4, 2018 in Hollywood, California.

Saoirse Ronan at the Oscars: Get The Look

HOLLYWOOD, CA - FEBRUARY 28: Actress Saoirse Ronan attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California. (Photo by Jason Merritt/Getty Images)
HOLLYWOOD, CA – FEBRUARY 28: Actress Saoirse Ronan attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California. (Photo by Jason Merritt/Getty Images)
HOLLYWOOD, CA - FEBRUARY 28: Actress Saoirse Ronan attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California. (Photo by Jason Merritt/Getty Images)
HOLLYWOOD, CA – FEBRUARY 28: Actress Saoirse Ronan attends the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

The Look: Sultry, youthful and voluminous

The Inspiration: Celebrity hairstylist Adir Abergel was inspired by the construction and details of the Calvin Klein dress. “I wanted to give her an undone, textured blowout with a brushed out beautiful wave hand raked back away from the face,” he says.

How to Get the Look:

  • He started by applying John Frieda® Luxurious Volume Perfectly Full™ Mousse all over the roots on towel dried hair. He then air-dried the hair with 100% cold air to achieve maximum volume.
  • Then using a medium sized round brush, he dried the hair applying hot air to form the style.
  • Then he divided the hair in two-inch sections and wrapped each section into a Velcro roller allowing it cool and set. He did this throughout the entire head.
  • Before removing the rollers, he sprayed John Frieda® Luxurious Volume Forever Full™ Hairspray to set the look. He then removed the rollers, applying more spray to a Mason Pearson brush and brushed the hair into soft textured sexy waves.
  • He then backcombed the front pieces of hair to create height for a sexy sultry side swept effect.
  • To finish, he misted John Frieda Luxurious Volume Forever Full™ Hairspray to lock in the style for the night.

Diary Sketches – Oscar’s Most Gorgeous Gowns in Sketch Form

Oscar wasn’t the only thing shining at last night’s Academy Awards. Hollywood’s leading ladies pulled out all the stops when it came to the red carpet. Capturing the most glamorous looks of the night was Laura Kay, founder and artist of Diary Sketches, who re-created the best dressed…in sketch form!

Sketching live throughout the broadcast, Kay freehand illustrated the most elegant ensembles, from Jennifer Lopez’s beaded blush Ellie Saab to Marion Cotillard Dior Haute Couture silk evening gown. Inspired by fashion influencers, industry trends and award show red carpets, Diary Sketches delivers custom fashion illustrations, portraits, art prints and more for dedicated followers of fashion and celebrity fans around the world.

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