Using Technology To Promote Your Blog: 3 Easy Marketing Tips

Technology continues to creep up on us, growing faster than anyone could have predicted just a few short years ago. One of these ways is in the field of marketing. And if you’re a blogger, short of getting yourself a marketing qualification or doing online MBA programs no GMAT, it would be almost impossible to know how to do all of the things that you need to do in order to promote yourself. Well, here are some ideas on how to get your name out there using technology as your voice, in particular, social media.

There are ways of growing to a million people in a year by using Pinterest, for example, but you need to know where to start. When you say social media, you are actually talking about a big thing. There are so many different types of networks offering a variety of options. So much so that knowing where to start can be a lot harder to judge than you might first expect. Well, let’s break down the main players and what they have to offer.

  1. Facebook

Facebook is the logical place to start. It has the most users of all of the social media companies and is continuing to grow by buying other companies and integrating their service into the Facebook way of networking. As a blog, you should create your own Facebook page and use it as a platform to interact with your readers. Word of mouth has always been one of the best ways to market a brand, and Facebook is where the most amounts of mouth and eyes are online. One of the brands that Facebook bought is Instagram, a photo-sharing network, which you will want to explore as well.

  1. Twitter

Sometimes considered a rival to Facebook, but not likely to ever overtake it, is Twitter. This social media website prides itself on allowing its users to take part in a wider conversation in a concise way. It encourages people to speak to each other on a range of topics and you, as a blogger, should be getting in on that action. Keep an eye on popular hashtags and add your voice to the topic so that you are getting noticed. Your content on Twitter matters, the more interesting and engaging it is, the more retweets you will get leading to interactions and gaining followers.

  1. YouTube

Bloggers weren’t around long before the Vlogger started to take over. These days video content is considered by some to be as important as the written word. YouTube is a good place for you to get your face out there. You should create content which links viewers to your blog such as reviews of products, movies or advice. One of the keys with all of the social media is creating synergy between your accounts. Link one to the other and create a spider’s web for your brand in order to catch as many readers as possible.

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The Life of Pablo Pop-Up Shop – Merchandise Launch

Kanye West hosted “The Life of Pablo” Pop-Up Shop at 21 international locations. Merchandise sold at the stores included Basic T-Shirts, Bomber Jackets, Hoodies, Military Jackets, and Baseball Caps.

Several fashion enthusiasts visited the shop.  Potential customers waited outside for several hours to view the merchandise.  Thus, the collection received mixed reviews due to the price, style, and return policy of the clothing.

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Photo Credit via Twitter

Visual design of the pop-up shop was reminiscent of a minimalistic style with white walls, mirrors, and a few racks of clothing.

It was an interesting launch for “The Life of Pablo” Collection and sure this is only the beginning for the Music Artist and Fashion Designer.

Paul Mitchell – Giving Is My Style Campaign

Christmas and Thanksgiving’s right around the corner and everyone likes to give back during this time of the year! Why not participate in a great charity; striving to raise funds for Boys and Girls Club, Waterkeeper Foundation, Morris Animal Foundation, and many more.  Paul Mitchell has taken action on social media with the Giving Is My Style Campaign.

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Paul Mitchell Mission:

This holiday season, we’re celebrating our commitment to live beautifully by giving, because that’s our style. Whether that means taking steps toward sustainability, helping families in need or supporting underserved kids, Paul Mitchell® believes in doing good for people, animals and our planet. Join our global family and share why or how you give back on Instagram or Twitter with #GivingIsMyStyle, and we’ll donate $1 to one of our favorite charities on your behalf.

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Causes:

Bright Pink: Bright Pink is the only national non-profit organization that focuses on the prevention and early detection of breast and ovarian cancer in young women. We are proud to support their mission to educate, equip and empower women of all ages to be proactive with their health. @BeBrightPink

Waterkeeper Foundation: For more than 10 years, Paul Mitchell has supported Waterkeeper Alliance in their mission to protect rivers, streams, coastlines and other major waterways around the world.@Waterkeeper

Morris Animal Foundation: Morris Animal Foundation is a global leader in supporting scientific research that advances veterinary medicine. We’re proud to support the organization’s commitment to improving the health and quality of life for dogs, cats, horses and wildlife around the world.@Morris_Animal

Grow Appalachia: In 2010, Paul Mitchell co-founder John Paul DeJoria teamed up with Berea College to establish Grow Appalachia, a non-profit initiative that helps Appalachian families plant a healthy future. Over the last few years, the organization has produced more than 1.1 million pounds of healthy, organic food for thousands of people in five states. @GrowAppalachia

Boys & Girls Club: Paul Mitchell co-founder John Paul DeJoria grew up in an underserved Los Angeles community. During his youth, the local Boys & Girls Club provided a safe place for him to socialize, learn and grow. Today, our company is proud to give back to the Boys & Girls Clubs of America and their efforts to create great futures for young people.@BGCA_Clubs

Reforest’Action: Paul Mitchell Tea Tree proudly supports Reforest’Action, an environmental organization that plants trees worldwide, in the areas where they’re needed most. Join The Green Takeover and help us plant 500,000 trees by 2016.

Social Handles

IG: @PaulMitchellUS

Twitter: @PaulMitchellUS

Hashtag: #GivingIsMyStyle

Join us in helping with the cause by sending an IG Message or Tweet with the featured social media handles. I’ve already started working on the initiative and asking everyone to join me!  It’s just that easy but can make a big difference this holiday season.

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Christie Brinkley Skincare Collection – HSN Feature

Christie Brinkley Skin care

Mark your calendar now to tune into HSN on October 29th where Christie Brinkley will be back to share the details behind her skincare collection – Christie Brinkley Authentic Skincare!

This breakthrough skincare line features products from a IR-Defense Day Cream to a Foaming Cleanser that address multiple signs of aging.  Also, don’t forget to stay connected and follow all tweets during the show via @HSN

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Kerry Washington – The Emmys 2015

I wanted to share Kerry Washington’s red carpet look (tonight) for The Emmys 2015.  Kerry stunned everyone in this gorgeous Marc Jacobs gown; the beading was absolutely amazing and screamed high fashion!

Kerry Washington Emmys 2015

 

Dress – Marc Jacobs

Shoes – Cassadei

Clutch – Salvatore Ferragamo

Jewels – Harry Winston

Photo was taken from Kerry Washington’s Instagram

SLF Giveaway {H&M} Bikini and Embroidered Dress

Ladies we have a treat for you! For everyone who’s a “Beyonce fan” and frequent shopper of H&M, we are offering (you) the opportunity to wear the hottest style.  In honor of our loyal readers, we are hosting a giveaway from the Beyonce in H&M Summer Collection 2013.

One lucky winner will receive a bandeau bikini (top/bottom) and beaded embroidered dress for summer!  Details on how to enter the giveaway are below:

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GIVEAWAY REQUIRED ENTRY:

1. “Like” Style Life Fashion Facebook and Twitter Page.

2. Return to my blog (HERE) and leave a comment sharing your favorite clothing item or accessory from H&M.

3. Share our Beyonce in H&M Summer Collection 2013 giveaway on one of your social networking sites (either Facebook, Twitter, or Instagram.)

Giveaway will end at midnight on June 18, 2013 EST. The winner will be notified (via email) and announced on June19, 2013.