Pat McGrath Transforms Kim Kardashian West into Cleopatra

Today, on the latest cover of The Violet Files, the editorial site of Hollywood insider and beauty guru Cassandra Grey, Kim Kardashian West is transformed into the iconic Elizabeth Taylor in Cleopatra through the artistry and makeup design by Pat McGrath.

“I would have done anything—I would have trusted Pat’s vision no matter what she wanted—but I was really excited that it was the Cleopatra vibe,” says Kim Kardashian West of the collaboration with makeup artist Pat McGrath.

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“Elizabeth Taylor’s makeup in Cleopatra has been re-created countless times, but for Kim I wanted to create an interpretation that has never been done before, a futuristic 3D version,” Ms. McGrath explains. “I wanted to portray a luxurious decadence by using elements of ornate facial jewelry constructed into shapes that pay homage to Egyptian culture, and of course to the rich exotic character that Taylor portrayed in this role.”

“Her eyeshadow was made from ground lapis stone and gold pyrite flecks,” notes Ms. McGrath. “Incorporating three-dimensional gold metal into the makeup design explores the concept of makeup as jewelry. I wanted the images to be luxurious, evoking a modern take on the opulence associated with Cleopatra’s makeup.”

The images, shot by Ben Hassett, are the first installment in a series for VIOLET GREY in which Ms. McGrath will reimagine paragons of old Hollywood glamour with new faces.

Violet Grey Editorial Credits (@violetgrey)

Makeup: @patmcgrathreal

Model: @kimkardashian

Photography: @benhassett

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Teen Vogue and Arundel Mills Mall: Back – To – School Saturdays Event

Teen Vogue hosted Back – To – School Saturdays with Simon Property Group at Arundel Mills Mall on Saturday, August 8, 2015.  I had the opportunity to attend as a blogger and this was a fun event!

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Back – To – School Saturdays started at the registration table where mall guests could register for coupons and savings.  Music was played by a local DJ while guests enjoyed cupcakes, mocktails, and pretzels.  Vendor booths where also in place to provide hair and beauty makeovers along with John Casablancas Modeling Agency.

The retailers featured in the fashion show included Banana Republic, Express, and The Loft.  Models came out and walked the floor to showcase fashion trends.  To help guests capture the event via social media, everyone was asked to use the hashtag #BTSS and #FoundatSimon for a chance to print photos at the photobox. Overall, this was a great way to bring fashion awareness to the area and get everyone excited for the upcoming school year.  To participate in your local Simon and Teen Vogue event visit the website and search upcoming dates.

Additional Information:

Teen Vogue and Simon have also produced a special eight-page style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, to be distributed at Arundel Mills as part of BTSS.

Further extending the partnership, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy24) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogues three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.

About Arundel Mills:
Arundel Mills is Maryland’s largest outlet and value retail shopping destination with more than 200 stores, including Coach, Coach Mens, J.Crew Factory, Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, Michael Kors Outlet and Nike Factory Store.  Shoppers can enjoy quality dining and entertainment at Buffalo Wild Wings, DuClaw Brewing Company, Dave & Buster’s, Medieval Times Dinner & Tournament and Cinemark Egyptian 24 Theatres.  Arundel Mills is also home to Maryland Live! Casino, one of the largest commercial casinos in the country with 189 live action table games, more than 4,200 of the latest slot machines and two High Limit rooms, as well as a lineup of nationally-acclaimed restaurant brands, live entertainment at Rams Head Center Stage and the unique, interactive R Bar.

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Rimmel London and NYC New York Makeup: Eye Products

THINK: Give your eyes a wake-up call.

WHAT IT IS: The latest mascara from Rimmel London makes it easier than ever to camouflage missed beauty sleep. New Wonder’lash Lift Me Up Mascara with Cucumber & Vitamins is like an energy boost for your lashes, perfect for hiding tell-tale signs of that late-night party. Infused with cucumber extract and bursting with vitamins, the nourishing formula helps lashes feel perfectly conditioned throughout the day. The cleverly-designed Precision Brush pushes lashes up and out from the lash line, delivering smooth, clump-free, totally uplifting volume. Define each and every lash with eye-opening volume. Its light and refreshing cucumber scent instantly refreshes your eyes, and its unique formula gives you a morning energy boost!

Packaged in a sleek, twisted tube, this vivid mascara is sure to stand out in your bag. The shockingly green color with a sparkling metallic finish reflects the cucumber-fresh formula, and the zesty orange lettering makes the packaging pop.

Open your eyes to volumized and lifted lashes.

AVAILABLE SHADES: Black, Extreme Black

WHAT IT COSTS: $8.99

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GO BIG AND BOLD WITH THE NYC NEW YORK COLOR 24HR WATERPROOF EYE SHADOW AND NEW BIG BOLD & PRECISE LIQUID EYELINER

THINK: Everything you need for the ultimate eye looks

WHAT THEY ARE: 

BIG BOLD &  PRECISE LIQUID EYELINER ($3.99): A daring, 2-in-1 eyeliner that switches from thick to thin. Take your liner to the next level with NYC New York Color’s latest breakthrough, Big Bold & Precise Liquid Liner. Rock the heavy liner look or go for a more refined line—this liner can do it all. The secret is its revolutionary felt tip with a uniquely slanted edge. Use the wide side to draw on the drama, or flip to the narrow edge for a seduc- tive, precise line. With a high-performance formula in a jet-black shade, this liner lets you change up your look without changing your applicator. Available in Extra Black

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24 HR Waterproof Eye Shadow ($2.99) : This retractable chubby has a unique, pigment-packed formula for 24-hour waterproof wear. Color glides on smooth and stays crease-proof all day and all night. Try using it as a liner, or smudge with your finger for a smoky effect.  Available shades: Wall Street Bronze, Brooklyn Mocha, Tribeca Taupe, 5th Ave Gold Rush,  Murray Hill Champagne,  Rockefeller Center Snowflakes,  Empire State Building, New York At Night, Central Park Tulips,  East River Romance and Madison Square Park

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Nicki Minaj The PinkPrint Fragrance and Video

Nicki Minaj has launched her new scent titled The PinkPrint Fragrance.  The celebrity was excited to share the product and discuss details on HSN.com

 

I’m a fragrance girl and had to share with my fellow beauty enthusiasts!

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[youtube height=”720″ width=”960″]https://www.youtube.com/watch?v=wAuP3Gf2Mhg[/youtube]

Photo and Video from @HSN Instagram

NICOLE RICHIE LAUNCHES BIRCHBOX COLLABORATION

Birchbox, a leading beauty and grooming retailer, has partnered with vH1 and Nicole Richie, Creative Director of House of Harlow 1960 and star of Candidly Nicole, to celebrate the show’s second season, which premiered July 29. The Bohemian-chic fashion designer, author, actress and television personality has added “Birchbox’s August guest editor” to her multi-hyphenate bio, creating an exclusive box filled with beauty samples that reflect the show’s theme, a “fresh take on funny.”

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The “Candidly Nicole Birchbox,” gives fans a new way to engage with Nicole and her signature style.“Nicole Richie is constantly breaking the mold with her ever-evolving style,” said Katia Beauchamp, Birchbox co-founder and CEO. “Her strong sense of individuality is something we truly value here at Birchbox, so we are proud to support her show and can’t wait to see how our subscribers use the product picks in this box to create their own unique looks.” From a cheeky lip tint to an in-shower tanning lotion, the specially designed box (inspired by art from the second season of Candidly Nicole) features five deluxe samples that give subscribers an insider look at Nicole’s Birchbox picks.

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“I’m thrilled VH1 is partnering with Birchbox for our second season of Candidly Nicole,” said Richie. “Each month, Birchbox is like a little gift that magically appears full of goodies and I like to think that I am also like a magic gift filled with goodies. So the partnership feels like destiny, essentially perfect.” -Nicole Richie

Beginning July 27th, Birchbox subscribers can select to receive this limited-edition assortment as their August box. New subscribers can sign up by August 25th to receive this Candidly Nicole collection as ($10/month or $110/year). This box is also available for purchase as a standalone item on Birchbox.com for $15.

Sally Hansen Reformulated Miracle Gel Top Coat and Shades

These days, bigger is better when it comes to beauty. Following the major success of the first Miracle Gel launch, Sally Hansen has done it again, developing  the new & improved volumizing Miracle Gel Top Coat – adding to the award-winning Sally Hansen Miracle Gel collection: the most buzzed about at-home nail system and the closest thing to a salon gel manicure at home.

When partnered with the Miracle Gel shades, Miracle Gel Top Coat volumizes as it protects. The Top Coat formula delivers 2x the volume to your manicure – creating dramatically fuller-looking nails with a high-gloss, mirror shine finish.

The result: the look of a gel manicure at home, without the trip to a salon! Miracle Gel’s simple application takes just two steps. First, apply two thin coats of Miracle Gel color to clean, bare nails. Then, apply one coat of the new Miracle GelTop Coat. Natural light does the rest, creating a manicure that resembles a UV / LED cured gel polish and up to 14 days of color and shine. The next best thing to a salon gel manicure, without using an UV / LED light AND removes easily with regular nail polish remover.

To coincide with the release of the new top coat, Sally Hansen announces a total of 20 new vibrant colors of Miracle Gel.

The Tribal Vibe collection adds seven new sun-baked shades to the permanent line up: Cream of the Crop (ivory with a hint of warmth), Tribal Sun (fiery coral like the setting sun), Rhythm & Blue (mirrors the hue of a bright blue sky), Totem-ly Yours (an appealing dusty rose),  Per-Suede ( the color of rich reddish leather), Terra-Coppa (melds the gleam of copper with the earthy appeal of pottery) and Buffalo Nickel (a cool, classic silver white).

5 4 3 2 1 unnamedAnother new collection, Boho Chic, brings together seven festival-ready saturated shades for free spirits everywhere: Rhapsody Red (updates classic cardinal red with a blue undertone), Tipsy Gypsy (a bubbly, bright pink), Boho a-Go-Go ( a deep, creamy eggplant), Beatnik ( a statement-making cobalt), Mintage (a medium-toned mint), Fish-teal Braid (an aquatic turquoise), Miss Wanderlust (packs colorful glitter into a soft stunning coral

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In addition, limited-edition duo packs pair the new Miracle Gel top coat with one of six summery colors: Blue Hue (a subdued, milk-glass blue), Teal Twin (a dark gemstone teal), Geo-Mint-ric (a vibrant spearmint), Get it Bright (the color of freshly sliced watermelon), Block Party (a tigerlily orange, tinged with coral),Up the Ante ( a medium-toned plum)

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Amazon Prime Day – Exclusive Deals on Electronics, Clothing, and More

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Mark your calendar! Prime Day is right around the corner,Wednesday, July 15, 2015.

What is Prime Day?

More deals than Black Friday, exclusive for Prime members.

Prime Day is a one-day shopping event on July 15, 2015, with more deals than Black Friday. Prime members can shop exclusive deals from electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items and more.

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Prime Day is a global shopping event, offering more deals than Black Friday, exclusively for Prime members. On Wednesday, July 15 new and existing members will be able to shop thousands of Lightning Deals, Deals of the Day, and will receive unlimited Free Two-Day Shipping. Members will find deals starting at midnight PDT, with new deals starting throughout the day, as often as every ten minutes. Not a Prime member? Try Prime today and get immediate access to deals on July 15.

Prime members can find deals on products across categories including electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items and more. Members will enjoy deals on items perfect for summer adventures, their to-do list, family road trips, back to school supplies, and everyday essentials. Prime members can shop on any device, including smartphones and tablets and enjoy deals anytime, and anywhere.

[youtube height=”720″ width=”1280″]https://www.youtube.com/watch?v=eydXLpBbZl8[/youtube]

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Mineral Fusion Store Event – Annapolis MD

MINERAL FUSION TO HOST IN-STORE ROAD SHOW AT WHOLE FOODS IN

Annapolis, MD

WHAT: Whole Foods Market in Annapolis will be hosting a Mineral Fusion Road Show while offering customers 40% off of all Mineral Fusion Products including skin, hair, body, nail care and cosmetics. Enjoy complimentary makeup applications from passionate and experienced makeup artists in the natural cosmetics industry while exploring all that Mineral Fusion has to offer.

WHO: Based in Denver, CO., Mineral Fusion™ launched in 2006, and has since then become the leading natural cosmetics and personal care brand. Its innovative collection of antioxidant-enhanced, mineral-rich cosmetics, hair care, body care, skincare, and most recently, nail-care products are infused with active ingredients that deliver wide-ranging benefits of minerals to revitalize, nourish and protect. All of the products within the Mineral Fusion portfolio are safe for all skin types, eco-friendly and free of gluten, parabens, SLS, phthalates, artificial colors and synthetic fragrances, 100% Vegetarian, and most are 100% Vegan.

WHEN: Friday, July 31st – Sunday, August 5th

WHERE: Whole Foods Market
200 Harker Place Ste 100
Annapolis, MD

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Rimmel London Lip Balms – Keep Calm Intense Care and Color Shades

THINK: Intense care and color for your lips

WHAT IT IS: A nourishing balm with a fresh hint of a tint for an alluring just-bitten effect. When lips are lacking luscious care and color, don’t panic—Keep Calm and Lip Balm, the latest lip-loving product from Rimmel London. Available in six shades that are packed with personality, this longwear balm is enriched with is enriched with moisturizing oils to help heal dry and cracked lips. The unique formula locks in moisture while softening and nurturing lips, increasing lip moisture by 22%*, so your pucker will always be en pointe. Never let your lips let you down. Keep calm and get the London look.

Clinical Study: Percentage change from untreated bare lips.

Available Shades:

Keep Calm and Shop: clear
Keep Calm and Kiss: pink blush
Keep Calm and Rock: berry blush
Keep Calm and Play: rose blush
Keep Calm and Party: violet blush

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WHAT THEY COST: $2.50

WHERE TO FIND THEM: Chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel’s exclusive Virtual Makeover Tool.

RIMMEL LONDON, a top-selling line of color cosmetics in the U.K., was created in 1834 and introduced to the U.S. market in March 2000. Rimmel epitomizes the London spirit – energetic, fashion forward and individual. A comprehensive beauty offering, Rimmel is always inspired by London’s trend-setting style. Quality cosmetics at an accessible price that allows American women to get the London Look.

NYC New York Color and Rimmel Long Lasting Summer Looks

Ready to leave a lasting impression? Rimmel’s long-lasting, transfer-proof foundation relaunches with the added benefits of comfort serum and SPF 20. With festival season fast approaching Rimmel will make sure you’re covered from humidity, to sun, to all night dancing!  

Feel good flawless skin, all day, all night and beyond! Introducing Lasting Finish 25 HR full coverage foundation, Rimmel’s long wear skin perfecting foundation now with comfort serum for feel good, flawless skin that stays put 25 hours! Whether you’re dancing all day at a festival or having a beach party, Rimmel makes sure you do it in comfort! With full coverage this stay true makeup applies smoothly and evenly to cover the darkest of circles, blemishes and imperfections from morning through to night… and beyond. Leaving skin looking London flawless all day long, it’s sweat proof, heat proof, humidity proof, transfer proof, dance proof, camping proof … so along with your wellies it’s your best festival ally! What’s more, it lasts up to 25 hours, making sure you’re covered no matter where the music takes you.

The new skin-friendly comfort serum instantly hydrates skin whilst creating a lightweight finish and maintaining full coverage. Comfort serum means comfortable wear… around the clock!! Featuring SPF 20 for that all important barrier from harmful UV rays and added benefit of Vitamin E to help protect your skin from free radicals; this foundation really acts as a shield to protect your skin. Help your skin maintain youthful and healthy with Rimmel Lasting Finish 25 HR with Comfort Serum foundation, with SPF 20!

 Available in a variety of skin perfecting shades, Rimmel has got you covered! For available shades, please see link: http://us.rimmellondon.com/products/lasting-finish-25h-foundation-with-comfort-serum

Lasting Finish 25 HR with Comfort Serum is packaged up into a sleek premium 30 ml glass bottle featuring a new slanted overcap in vibrant red, with a pump, ensuring quick, easy application. A stylish festival must have!

Finally a full coverage foundation with no compromises! What are you waiting for girls? Long-lasting, full coverage, skin perfecting makeup that feels good and comfortable to wear… around the clock!… GET THE LONDON LOOK.

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THINK: Never-fail liner in five bold colors.

WHAT IT IS:

Intense automatic liners with waterproof performance. Go for glamour with a fine line, or amp up the drama with a smokey look. No matter which way you style it, you get maximum impact, high definition color for an eye-catching look that lasts all day.

These super soft liners provide intense color in a perfectly smooth formula, giving you coverage that never pulls or flakes. The waterproof formula offers style that stays all day, and with a built-in smudger and auto-sharpener, this retractable liner gives you ultimate control for any eye style. 

Available in 5 eye popping  shades: BLACK, NAVY BLUE, DEEP BROWN, TURQUOISE,  DEEP PURPLE

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