The 2019 ESSENCE Festival Draws More Than Half A Million Attendees For Historic 25th Anniversary Celebration

The 2019 ESSENCE Festival presented by Coca-Cola® attracted more than half a million attendees to New Orleans this Fourth of July weekend (July 4-7) for a historic 25th-anniversary celebration representing one of the largest gatherings in the event’s history. Forever First Lady Michelle Obama commanded the main stage at the sold-out Superdome on Saturday, July 7 for her first ESSENCE Festival headline appearance.  Throughout the weekend, seven 2020 Presidential candidates joined Power Stage segments at the Ernest N. Morial Convention Center to directly engage the influential audience of Black women in attendance and share plans and policies to address some of their most pressing issues.  In addition, the debut of the ESSENCE Global Black Economic Forum connected attendees with accomplished leaders and chief executives including Walmart CEO Doug McMillon, Chase Consumer Banking CEO Thasunda Duckett, Kaiser Permanente Chairman and CEO Bernard Tyson, New Orleans Mayor LaToya Cantrell, Twitter and Square CEO Jack Dorsey, and TDJ Enterprises CEO TD Jakes, among others.

“The 25th-anniversary ESSENCE Festival represented a truly transformative global homecoming celebration for Black women and the Black community,” said ESSENCE Chief Executive Officer Michelle Ebanks.  “This year’s extraordinary turnout reflects ESSENCE’s uniquely powerful engagement of Black women around personal empowerment, community, and culture as the only ESSENCE can.  With the debut of 10 new Festival experiences, activations at more than 40 venues across New Orleans, and engagement with more than 300 small businesses and local vendors, we have redefined the Festival as the largest and most impactful destination at the epicenter of Black culture.”

Ebanks continued, “Lastly, in honor of us embodying all that Black excellence and culture represent – beyond entertainment and beauty, we were thrilled to reveal the Festival’s official rebrand to the ‘ESSENCE Festival of Culture,’ with a mission to inform, inspire and uplift Black women and provide a holistic approach to how we offer and deliver Black culture in every way.”

Additional highlights of the 25th Anniversary ESSENCE Festival include:

  • Live broadcasts of Power Stage ‘Presidential Spotlight’ and “Candidate Conversations” segments on MSNBC and CNN, featuring keynote addresses from Senator Michael Bennett, Senator Cory Booker, Mayor Pete Buttigieg, Mayor Bill de Blasio, Senator Kamala Harris, Former Representative Beto O’Rourke, and Senator Elizabeth Warren. In addition, exclusive live to tape segments on MSNBC’s PoliticsNation with Rev. Al Sharpton.
  • New, stand-alone consumer experiences including the ESSENCE Global Black Economic Forum, ESSENCE Fashion House, ESSENCE Wellness HouseESSENCE After Dark, and ESSENCE Passport25, among others, as well as the return of reimagined live content platforms and experiences including Beauty Carnival, Entertainment All Access, business & career summit E-Suite and ESSENCE Honors.
  • Over 100 performing artists across the Mercedes-Benz Superdome and the Ernest N. Morial Convention Center. Many of the biggest names in the entertainment industry including Mary J. Blige, Missy Elliott, H.E.R, Nas, Pharrell, Patti LaBelle, Teyana Taylor and others performed at the event’s concert series and dozens of others across ESSENCE’s Center Stage and All-Star Gospel Celebration.
  • More than 300 influencers, leaders, creators and celebrities participated in the Festival’s daytime experience – featuring powerhouse speakers Rev. Al Sharpton, Ava Duvernay, Yara Shahidi, Tyler Perry, Congresswoman Maxine Waters, Marsai Martin, Valerie Jarrett, Iman, Common, Mona Scott-Young, Miles Brown and Iyanla Vanzant, among many others.

TAMERON HALL NEW DAYTIME TALK SHOW 

The Beauty Carnival | Essence Beauty and Style Expo

The ESSENCE Festival® presented by Coca-Cola® will hold a first-ever “Beauty Carnival” during this year’s Beauty & Style Expo, the ultimate experience in all things beauty and glam. As the premier beauty authority for Black women, Essence is expecting this new, interactive event to be one of the highlights of the Festival’s daytime programming at the Ernest N. Morial Convention Center in New Orleans, LA from June 30–July 2, 2017 daily from 10 am-6 pm.

Free and open to the public, the 3-day “Beauty Carnival” will feature exciting revelries for festivalgoers:

  • Beauty School: Tutorials, seminars on new looks, tools and styles from expert beauty bloggers and stylists
  • Beauty Boss: Hear from ESSENCE editors, beauty bloggers and celeb stylists on hot topics and trends
  • Street Style: Get styled to the hilt and walk the runway in a live fashion show featuring members of the audience
  • Plus, artist interviews with beauty & fashion icons and much more!

E! News Freestyle Host Zuri Hall will host the Beauty & Style stage, with appearances from WE TV personality & celebrity hair stylist Kim Kimble, unapologetically natural Mushiya, YouTube sensations GlamTwinz, natural hair vlogger MahoganyCurls, beauty vlogger and entrepreneur Ellarie, Grammy-winning musician India.Arie, singer-songwriter Tweet, Jillian Hervey of electro soul duo Lion Babe, celebrity hair stylist Vernon François and many more to be announced.

Beauty & Style sponsors & partners include: My Black is Beautiful, Walmart, Crème of Nature, Palmers, Cantu and Strength of Nature. Registration for the 2017 ESSENCE Festival®Beauty & Style Expo is now live! Download the 2017 Essence Festival App to register for the Beauty & Style Expo today.