Using Technology To Promote Your Blog: 3 Easy Marketing Tips

Technology continues to creep up on us, growing faster than anyone could have predicted just a few short years ago. One of these ways is in the field of marketing. And if you’re a blogger, short of getting yourself a marketing qualification or doing online MBA programs no GMAT, it would be almost impossible to know how to do all of the things that you need to do in order to promote yourself. Well, here are some ideas on how to get your name out there using technology as your voice, in particular, social media.

There are ways of growing to a million people in a year by using Pinterest, for example, but you need to know where to start. When you say social media, you are actually talking about a big thing. There are so many different types of networks offering a variety of options. So much so that knowing where to start can be a lot harder to judge than you might first expect. Well, let’s break down the main players and what they have to offer.

  1. Facebook

Facebook is the logical place to start. It has the most users of all of the social media companies and is continuing to grow by buying other companies and integrating their service into the Facebook way of networking. As a blog, you should create your own Facebook page and use it as a platform to interact with your readers. Word of mouth has always been one of the best ways to market a brand, and Facebook is where the most amounts of mouth and eyes are online. One of the brands that Facebook bought is Instagram, a photo-sharing network, which you will want to explore as well.

  1. Twitter

Sometimes considered a rival to Facebook, but not likely to ever overtake it, is Twitter. This social media website prides itself on allowing its users to take part in a wider conversation in a concise way. It encourages people to speak to each other on a range of topics and you, as a blogger, should be getting in on that action. Keep an eye on popular hashtags and add your voice to the topic so that you are getting noticed. Your content on Twitter matters, the more interesting and engaging it is, the more retweets you will get leading to interactions and gaining followers.

  1. YouTube

Bloggers weren’t around long before the Vlogger started to take over. These days video content is considered by some to be as important as the written word. YouTube is a good place for you to get your face out there. You should create content which links viewers to your blog such as reviews of products, movies or advice. One of the keys with all of the social media is creating synergy between your accounts. Link one to the other and create a spider’s web for your brand in order to catch as many readers as possible.

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Be Social! Using Facebook To Get More Blog Traffic

So, you’ve started a blog. Whether you’re looking to make a career out of it like me, or you just want to try your hand at a new creative outlet, you’re going to want to know that people are reading some of your work. These days, there are many great ways you can leverage Facebook to drive traffic to your blog. Here are just a few…

Featured Photo from HomeGoods.com

Make Your Images Big and Clear

It’s been shown time and time again that Facebook posts with images get far more engagement than posts without them. Make sure that all of the images you post are large, prominent and clear, and you’re sure to have much more success in terms of likes, shares, and ultimately traffic! As you try out different images, keep looking at your insights, the metrics from your blog, and any other monitoring resources you can get your hands on, in order to gauge how your target market are responding. Soon enough, you’ll start to notice patterns, and will be able to pin down a certain kind of image which grabs your audience’s attention perfectly. You should keep the same high standards in mind when it comes to your profile picture, cover photo, and so on. It may be worth downloading a Facebook cover photo maker and getting acquainted with its features.

Keep Updates Short and Sweet

On your blog, there’s no limit to how long you can make articles. As long as the bulk of it is interesting and useful to your audience, go ahead and turn a 500-word post into a 2000-word feature! However, when you’re trying to use Facebook to drive your customers to these articles, I recommend sticking to short, sweet (or funny or witty) posts which are easily digestible to anyone who happens to be scanning your page. Updates like this are the best way to generate engagement on Facebook, and instigate more click-throughs. Ideally, you should be keeping your updates down to one sentence, and under 150 characters. These days, your average consumer is using Facebook in little windows throughout the day, rather than setting a couple of hours aside for it in the evenings. This means that short, snappy updates that are easy to take in are the best tools for stimulating engagement.

Ask the Audience

Questions naturally make you think of response, don’t you agree? Your audience will want to let their opinions be known, so opening up the floor to them with posts headed by a question is a hugely effective way to encourage engagement. From your customers’ personal opinion on something, to simple trivia to fill-the-blank style posts, I’m sure there are all kinds of questions you could ask to capture your target market’s attention and ultimately drive traffic to your blog. Like all of your posts, I recommend keeping these questions short and sweet. Make sure they’re phrased in a way that’s going to generate instant interest from your ideal customer. Using the word “you” is always an easy way to do this! It’s also important not to give too much away, and make your audience curious enough to click.

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eb 5 Skin Care Product Giveaway

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Style + Life + Fashion’s hosting a giveaway with eb 5 Skin Care.  One lucky winner will receive:

Intense Moisture Anti-Aging Cream (http://www.eb5.com/eb5-facial-cream-1-7-oz) reduces the appearance of wrinkles and fine lines, removes signs of inflammation, and restores moisture to dry skin. The formula has been carefully perfected over time and contains a patented blend of wrinkle-reducing Vitamin A, free-radical fighting Vitamin E, strengthening Vitamin B, moisture-encouraging Oat Flour, and soothing Comfrey Root.

Anti-Aging Eye Treatment (http://www.eb5.com/eb5-eye-treatment) reduces dark circle appearance, removes puffiness and rejuvenates skin tone. This formulation includes Regu-Age PF, a complex of specially purified natural soy and rice peptides and anti-oxidants.

Both products are paraben-free, vegan, gluten-free, non-GMO, fragrance-free, hypo-allergenic, and cruelty-free.

To Enter See The Guidelines Below:

1. Visit eb 5 skin care website and “Like” Style Life Fashion Facebook Page or Instagram account.

2. Share our giveaway on your social networking sites (either Facebook, Twitter, or Instagram) and MENTION @eb5facialcream in Tweets, and FOLLOW eb5 on Twitter as entry methods.

Giveaway will end at midnight on June 14, 2015 EST.  The winner will be notified (via email) and announced on June 15, 2015.

Products will be shipped directly from retailer.

Join eb5 on the Web:

Website: eb5.com

Facebook: facebook.com/eb5skincream

Pinterest: pinterest.com/eb5corp

Twitter: twitter.com/eb5facialcream

YouTube: youtube.com/user/eb5skincare

To purchase products, please use the blogger coupon code to receive 10% off:  BLOGGERGIFT

About eb5 Skincare

Based in Portland, Oregon, eb5 Skincare is a family-owned business that dates back to 1904 when pharmacist Samuel Heldfond began creating life-changing remedies for customers of his apothecary. His son, Robert, introduced our popular “five creams in one” anti-wrinkle cream in the 1960’s. Still popular in the 21st century, eb5 is considered “the original wrinkle cream.”

Television Segment on ABC’s The List Baltimore: Watch Here

Yesterday, I hosted a lifestyle segment on ABC’s The List, Baltimore. I was very excited to have this opportunity because it was my first time on television.

One thing that most people don’t know about me is that I majored in Fashion Merchandising (in college) but I also had a theater scholarship for three years. I never imagined that I would have to put those skills to use other than teaching high school students.

Nevertheless, I hosted the segment; talking about how moms can keep themselves and baby safe during the cold winter months. Of course this was a topic that I could discuss because I have two boys.

The two products featured were really great and I hope the segment helps busy moms (such as myself) to live life a little easier.

Dress: Forever 21 | Shoes: Christian Louboutin | Makeup: MAC | Belt: Shop.stylelifefashion.com

Click Here to view:  The List Baltimore

Giveaway from Shop.StyleLifeFashion.com: Clutch Purse for Holiday Season

We’ve had a successful year because of you (our readers) and we would like to host a GIVEAWAY with products from shop.stylelifefashion.com

Two lucky winners will receive a clutch purse from our online boutique.  This handbag is perfect for the holiday season because it’s small enough to carry under your arm but large enough to hold your most important items!

Take a look at the GUIDELINES below:

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1. “Like”  Style Life Fashion Facebook Page or Instagram account.

2.  Return to my blog (HERE) and leave a comment sharing your favorite holiday memory.

3.  Share our Style Life Fashion giveaway on your social networking sites (either Facebook, Twitter, or Instagram)

Giveaway will end at midnight on December 14, 2013 EST.  The winner will be notified (via email) and announced on December 15, 2013.

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photos are taken from pinterest.com

SLF Giveaway {H&M} Bikini and Embroidered Dress

Ladies we have a treat for you! For everyone who’s a “Beyonce fan” and frequent shopper of H&M, we are offering (you) the opportunity to wear the hottest style.  In honor of our loyal readers, we are hosting a giveaway from the Beyonce in H&M Summer Collection 2013.

One lucky winner will receive a bandeau bikini (top/bottom) and beaded embroidered dress for summer!  Details on how to enter the giveaway are below:

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GIVEAWAY REQUIRED ENTRY:

1. “Like” Style Life Fashion Facebook and Twitter Page.

2. Return to my blog (HERE) and leave a comment sharing your favorite clothing item or accessory from H&M.

3. Share our Beyonce in H&M Summer Collection 2013 giveaway on one of your social networking sites (either Facebook, Twitter, or Instagram.)

Giveaway will end at midnight on June 18, 2013 EST. The winner will be notified (via email) and announced on June19, 2013.