DARK & LOVELY BRINGS BRIGHT, BOLD & BLONDE HOME WITH NEW UPLIFT BLEACH KIT – TikTok Outfit

Now entering its 50th year, Dark & Lovely has been the go-to brand for Black women looking to achieve head-turning styles, while protecting the integrity of their hair. The brand continues to stay relevant with new innovations like the Uplift Bleach Kit, which appeals to consumers of all agers, including Gen Z and Millennials who are looking to express themselves through their style. Keeping in step with this, the new Uplift Bleach Kit features a patented, two-part system that is not only easy to use, but delivers up to 8 levels of dramatic lift – from Black to honey blonde to platinum. The new haircare solution also includes curl safe technology with encapsulated oils that provide 4x more hydration, while maintaining hair texture.

“As a newly converted blonde, I am thrilled for the launch of Dark & Lovely’s new Bleach Kit,” said actress, producer and Dark & Lovely Brand Ambassador, Storm Reid. “This has already become an absolute must-have in my beauty arsenal. What I really love is that I can actually use it to keep my hair looking amazing from home.”

“When opting to go blonde, it’s important to use products that not only help you to achieve your desired hue, but nourish the hair while respecting its natural curl pattern,” said celebrity hairstylist Kendall Dorsey, who styles Kelly Rowland, Saweetie and Alicia Keys.  “The Dark & Lovely Uplift Bleach Kit does just that, making it the perfect at-home staple for blonde bombshells.”

Dark & Lovely

The Dark & Lovely Uplift Bleach Kit is available for $8.49 at Walmart stores nationwide and Walmart.com. For more information about Dark & Lovely and the Uplift Bleach Kit, please visit DarkAndLovely.com or follow us on InstagramFacebookTwitter and YouTube.

ABOUT DARK & LOVELY
Dark & Lovely, founded in 1972, was created to help Black women express and embrace their individual styles. As one of the first brands to celebrate the Black consumer, for 50 years Dark & Lovely has been known for offering innovative products and technology made exclusively for Black Women to address their specific beauty needs.  As a subsidiary of L’Oréal USA, Dark & Lovely continues to unveil breakthrough hair innovations for women of color. For more information, visit www.darkandlovely.com

 

Creme of Nature Taps Celebrity Hairstylist & Master Wig/Weave Artist Kellon Deryck as Its New Brand Ambassador

With more than 15 years of professional experience under his belt, Kellon is one of the world’s leading celebrity hairstylists working with today’s hottest stars, such as Grammy Award–winning artist Megan Thee Stallion, music duo City Girls and multi-platinum producer and music icon Missy Elliott. Trained at the esteemed Aveda institute, he is well-versed in haircare and techniques for all hair textures. He also uses his platform as an influencer to mentor and train the next generation of stylists to help navigate their professional careers.

Over the last two decades, there has been tremendous growth in the multicultural haircare space with many Black Women opting to wear their natural hair, protective styles such as weaves, wigs and braids are now the norm to protect their natural textures underneath, while showcasing their individual style. According to a recent study, 45% Black Women are interested in identifying quality products to maintain their hair and scalp under their protective styles. Understanding the trend, Creme of Nature’s objective is to ensure that women wearing protective styles care for the natural hair underneath, which is often forgotten; as well as their desired hairstyle or look. “At Creme of Nature, we do not believe in sacrificing healthy natural hair and scalp care for a great hairstyle,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services. “You can have both. Now, with Kellon Deryck on board, a coveted master stylist with a specialty on wigs and weave styling, Creme of Nature can drive that message to naturalistas on their hair chameleon style journey as well as attract and gain new consumers.”

“Ever since I was a young artist in-training, Creme of Nature products have been a household name and my go-to brand for various haircare and styling needs such as trendy braiding and weaving techniques or simply, styling a sleek blow-out. I have used the various collections, no matter if I was working at a salon or doing someone’s hair at home.” said celebrity hairstylist Kellon Deryck. “It’s very imperative that everyone follow a good haircare regimen, and Creme of Nature has always been synonymous with amazing haircare and quality products. I’m beyond honored and excited for this journey to share the brand’s legacy, innovation and newest collections fit for all textures to the community, and even the world. We want to show the entire community the best products Creme of Nature has to offer to promote healthy yet versatile hair.

As a celebrity hairstylist, Kellon is always on the road, whether styling notables and models on photo shoots, magazine covers or red carpets. He’s charged with and committed to caring for his clientele’s hair throughout many stages, from natural hair to protective styles, wigs and weaves. “For all of my client jobs, I make sure my styling kit is prepped and ready with all of the necessary haircare and styling products for whatever hairstyles I might be creating that day,” said Kellon. “I love to create head-turning and trendsetting hairstyles but above all, I believe in taking care of the hair underneath protective styles, the way it naturally grows out of the scalp.”

Under this partnership with Creme of Nature, Kellon will educate and communicate to consumers and community the brand’s product benefits across all social and digital communication and visual representation. He will also collaborate with various retailers on select campaign initiatives.

“Today, Creme of Nature is shining different. We are re-imagining the brand, from its look to the ingredients. Our partnership with Kellon Deryck represents a bold new step to highlight our legacy brand and connect to our community even more,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services.

For more information about Creme of Nature, please visit cremeofnature.com.

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Beach Day Hair Care: Carol’s Daughter Products For Summer Hair Routine

Don’t let the fun in the sun dry out your hair. Keep your tresses hydrated and happy with nourishing good-for-you products. Throw these in your beach bag or make them part of your summer hair routine for the sunny days ahead. 

 
 

Featured Photo from BuzzFeed.com
 
Prep your mane for long, sun-filled days with Carol’s Daughter Coco Crème Curl Quenching Deep Moisture Mask. It helps add deep moisture, touchable softness and improves manageability.
No time to deep condition before your beach day? No problem. Spray Carol’s Daughter Black Vanilla Leave-In Conditioner in between your swim/tan rotations.
Give your curls a boost with Carol’s Daughter Hair Milk Refresher Spray. The lightweight mist remoisturizes, redefines and renews hair without weighing it down.

Manage Beautiful and Voluminous Curls with These Frizz Fighting Products

As the days heat up, our hair… grows outwardHair is naturally porous which allows for humidity to seep in expanding our strands making it poufy and frizzy. Instead of fighting it with high heat, embrace it!  With the right products, you can own frizzy hair and unveil naturally beautiful and voluminous waves and curls.

 

Renpure Whipped Coconut & Peony Shampoo & Conditioner ($7.99, Target, Walmart, Whole Foods) Formulated with pink jasmine and creamy coconut to help to stop hair breakage, fight scalp conditions, tame frizz and soften hair, while clementine leaves hair looking youthful and shiny. The collection is specially designed to enhance curly hair for a noticeably healthier look!

 

Gold ‘N Hot Professional Conditioning Heat Cap ($47.50, Amazon, ULTA): Restore hair’s natural beauty with the Gold ‘N Hot Professional Conditioning Heat Cap. With three thermostatically controlled heat settings for expanded versatility, the heated cap delivers ultra-deep conditioning that leaves hair sultry-soft and revitalized. The Reusable/Washable Inner Liner Cap cleans up easily after use, and the Adjustable Chin Strap ensures a snug, effective placement.

3 Easy Tips for Treating Afro Hair

After decades of spending small fortunes on relaxing and weaving their hair – read, stressing! – many women have decided to finally call it quits by going back to their natural roots and letting their afros come out to play.

With the rise of racial bias, hairstyles such as the afro and braids have increased in trend with celebrities such as Beyoncé setting an example of what it means to own and find empowerment, in one’s cultural identity. If you’re ready to grow out your afro and are navigating the best ways to take care of it, follow these three tips by renowned hairstylists specializing in afros.

Featured Photo from BET.com

Treat it Well

Our hairs’ natural oils take longer to absorb into curly hair, so it is important to keep your tresses moisturized to stop it from frizzing. There are various hair-products specifically for natural hair available on the market but the best oils to treat your hair with are usually the ones you already keep in your kitchen: coconut, olive, castor, jojoba, and avocado oil will work wonders on your hair.

These oils are extremely nourishing and inexpensive and will help you get your hair to look as though you have just walked out of the salon.

Wash your hair then follow up with a conditioner, letting it soak in for at least five minutes ensuring it reaches all the way down to the roots. Once you’re out of the shower, treat your hair with your moisturizing cream or oil of choice and let it soak into your hair, being careful not to use too much to avoid droopy, wet-looking curls.

Pump up the Volume

An afro should be voluminous and one of the best ways to ensure the full look is by braiding your hair prior to going to bed. This will ensure that your hair isn’t flattened while you sleep and will instead spring back into its voluminous form once your release it from its braids in the morning.

One of the most important things to keep a check on when it comes to afro-maintenance is your split ends. Schedule a standing appointment with your hairdresser to avoid skipping your monthly trim. Split ends will make it difficult for you to style your afro and will travel up to mid-length causing further damage to your hair.

Also, try to add some natural volume to your hair.

Invest in a Silk Headscarf

All that moisturizing care you have been putting into your natural hair will be for nothing if you don’t protect it with a silk headscarf or pillowcase while you sleep. Instead of your hair absorbing all the oily goodness, your pillow will and come morning, your afro will be back to a state of dry frizz. Wrapping your hair in a silk scarf before you go to sleep, will retain the moisture, allowing it to work its magic on your hair while you sleep. Your hair is also prone to more breakage during the night time as you are constantly moving against your pillow, the fabric of which can cause our hair to get caught and damaged. Wrapping your hair in a silk scarf or investing in a silk pillowcase, will protect it from breakage throughout the night and you will wake up to healthy-looking hair that is easy to comb.

 

Motions Hair Care Products – Official Hair Care Sponsor for Think Like A Man Too

Think Like A Man Too came out in theaters today and I am looking forward to seeing this movie.  All of the characters are hilarious and who doesn’t love to watch Kevin Hart on the big screen.

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To my surprise and excitement, Motions was the official hair care sponsor for the movie.  I was one of the lucky bloggers to receive a package filled with a plethora of new products.  And honestly, every product that was sent smells heavenly and has done wonders for my tresses!

Motions

Because my hair is natural (4B texture to be exact) I have a difficult time finding quality products that hydrate and grow my hair.  Although I love being a naturalista, I don’t consider myself to be a product junkie because once I find something that works, I generally stick with that item.

Since receiving the products, I have loved using them and my favorites out of the bunch are the Shine Enhancing Pomade, Deep Conditioning Masque, Define My Curls Creme, and Radiating Hair Gloss.  In addition to sending products, I also received a personal style card  from Rihanna’s hair stylist, Ursula.

Once my hair grows a bit more, I will share photos.  I hope that everyone will start their “sexy” summer by seeing the movie and try out the wonderful new hair care products from Motions.

 
 
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[youtube height=”480″ width=”853″]https://www.youtube.com/watch?v=4kEQA2bOZ5A[/youtube]

NATU Hair Care Products at Target

NATU is a natural line of salon-quality hair care products that will even impress the toughest critic…your stylist! With the shift to go natural and eliminate chemicals from our lives, people are becoming much more aware of what ingredients are in the products they purchase and how they affect their bodies.

(And because of this, I think consumers may be eager to hear about this new, natural hair product coming to a nearby Target). NATU’s goal is to nourish and improve the nature of your hair, each and every time you wash your hair.

Keep an eye out for NATU as it hits Target shelves!

NATU Landing Page still water10_New