Now entering its 50th year, Dark & Lovely has been the go-to brand for Black women looking to achieve head-turning styles, while protecting the integrity of their hair. The brand continues to stay relevant with new innovations like the Uplift Bleach Kit, which appeals to consumers of all agers, including Gen Z and Millennials who are looking to express themselves through their style. Keeping in step with this, the new Uplift Bleach Kit features a patented, two-part system that is not only easy to use, but delivers up to 8 levels of dramatic lift – from Black to honey blonde to platinum. The new haircare solution also includes curl safe technology with encapsulated oils that provide 4x more hydration, while maintaining hair texture.

“As a newly converted blonde, I am thrilled for the launch of Dark & Lovely’s new Bleach Kit,” said actress, producer and Dark & Lovely Brand Ambassador, Storm Reid. “This has already become an absolute must-have in my beauty arsenal. What I really love is that I can actually use it to keep my hair looking amazing from home.”

“When opting to go blonde, it’s important to use products that not only help you to achieve your desired hue, but nourish the hair while respecting its natural curl pattern,” said celebrity hairstylist Kendall Dorsey, who styles Kelly Rowland, Saweetie and Alicia Keys.  “The Dark & Lovely Uplift Bleach Kit does just that, making it the perfect at-home staple for blonde bombshells.”

Dark & Lovely

The Dark & Lovely Uplift Bleach Kit is available for $8.49 at Walmart stores nationwide and Walmart.com. For more information about Dark & Lovely and the Uplift Bleach Kit, please visit DarkAndLovely.com or follow us on InstagramFacebookTwitter and YouTube.

Dark & Lovely, founded in 1972, was created to help Black women express and embrace their individual styles. As one of the first brands to celebrate the Black consumer, for 50 years Dark & Lovely has been known for offering innovative products and technology made exclusively for Black Women to address their specific beauty needs.  As a subsidiary of L’Oréal USA, Dark & Lovely continues to unveil breakthrough hair innovations for women of color. For more information, visit www.darkandlovely.com


Creme of Nature Taps Celebrity Hairstylist & Master Wig/Weave Artist Kellon Deryck as Its New Brand Ambassador

With more than 15 years of professional experience under his belt, Kellon is one of the world’s leading celebrity hairstylists working with today’s hottest stars, such as Grammy Award–winning artist Megan Thee Stallion, music duo City Girls and multi-platinum producer and music icon Missy Elliott. Trained at the esteemed Aveda institute, he is well-versed in haircare and techniques for all hair textures. He also uses his platform as an influencer to mentor and train the next generation of stylists to help navigate their professional careers.

Over the last two decades, there has been tremendous growth in the multicultural haircare space with many Black Women opting to wear their natural hair, protective styles such as weaves, wigs and braids are now the norm to protect their natural textures underneath, while showcasing their individual style. According to a recent study, 45% Black Women are interested in identifying quality products to maintain their hair and scalp under their protective styles. Understanding the trend, Creme of Nature’s objective is to ensure that women wearing protective styles care for the natural hair underneath, which is often forgotten; as well as their desired hairstyle or look. “At Creme of Nature, we do not believe in sacrificing healthy natural hair and scalp care for a great hairstyle,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services. “You can have both. Now, with Kellon Deryck on board, a coveted master stylist with a specialty on wigs and weave styling, Creme of Nature can drive that message to naturalistas on their hair chameleon style journey as well as attract and gain new consumers.”

“Ever since I was a young artist in-training, Creme of Nature products have been a household name and my go-to brand for various haircare and styling needs such as trendy braiding and weaving techniques or simply, styling a sleek blow-out. I have used the various collections, no matter if I was working at a salon or doing someone’s hair at home.” said celebrity hairstylist Kellon Deryck. “It’s very imperative that everyone follow a good haircare regimen, and Creme of Nature has always been synonymous with amazing haircare and quality products. I’m beyond honored and excited for this journey to share the brand’s legacy, innovation and newest collections fit for all textures to the community, and even the world. We want to show the entire community the best products Creme of Nature has to offer to promote healthy yet versatile hair.

As a celebrity hairstylist, Kellon is always on the road, whether styling notables and models on photo shoots, magazine covers or red carpets. He’s charged with and committed to caring for his clientele’s hair throughout many stages, from natural hair to protective styles, wigs and weaves. “For all of my client jobs, I make sure my styling kit is prepped and ready with all of the necessary haircare and styling products for whatever hairstyles I might be creating that day,” said Kellon. “I love to create head-turning and trendsetting hairstyles but above all, I believe in taking care of the hair underneath protective styles, the way it naturally grows out of the scalp.”

Under this partnership with Creme of Nature, Kellon will educate and communicate to consumers and community the brand’s product benefits across all social and digital communication and visual representation. He will also collaborate with various retailers on select campaign initiatives.

“Today, Creme of Nature is shining different. We are re-imagining the brand, from its look to the ingredients. Our partnership with Kellon Deryck represents a bold new step to highlight our legacy brand and connect to our community even more,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services.

For more information about Creme of Nature, please visit cremeofnature.com.

Instagram (@cremeofnature)

Facebook (facebook.com/cremeofnature)

YouTube (youtube.com/user/CremeNatureOfficial)

Twitter (@cremeofnature)

Kinkistry Customized Extensions: Protect Your Natural Hair and Avoid Breakage

I am so excited to introduce you to Kinkistry, designed for women of color! Learn to love and protect your every curl, kink, and coil with Kinkistry–the ultimate all-natural hair solution designed for women of color.

From clip-ins and wigs to wefted hair and drawstring ponytails, their 100% Virgin human hair extensions are made to blend in seamlessly with your hair’s texture so you can achieve the style you want while indulging your inner naturalista.

Their quick and easy design takes the fuss out of your beauty routine so you can focus on picking the perfect dress for date night, cramming in your last study session before class, or for busy professionals looking for an easy stylish look without spending hours at the salon.

Kinkistry Details:

Designed exclusively to accentuate the hair of women of color

Available in 7 textures ranging from 3a-4c

Can be twisted, braided, or bantu knotted

Made with 100% Virgin human hair

Protect your natural hair and avoid breakage, heating tools and chemicals

  • Available in 4 product lines:

  1. Clip-Ins – Most popular and versatile solution – fill in and add volume in a snap!
  2. Wefted Hair & Closures – Longer-term protective style to boost your look.
  3. Drawstring Ponytail – No time? No problem. Look glam in seconds.
  4. Wigs –  Create instant wow.

Aren’t sure which curl pattern matches best? Kinkistry is the only natural hair extensions company to offer Personal Texture Matching so you can get the perfect natural look!


Kinkistry is the brainchild of Angela Fite’, an African American Naturalista on a mission to wake up the beauty industry to the needs of women of color. Kinkistry delivers customized hair extensions for accentuating your every curl, kink, and coil.










Cantu Beauty: Official Hair Sponsor of The LaQuan Smith Show for New York Fashion Week

Leading multicultural hair care brand, Cantu Beauty, is the official hair sponsor of The LaQuan Smith Show for SS20. Partnering with LaQuan and celebrity hairstylist Kim Kimble, the brand worked with the team to create runway-ready natural hair looks.

Featured Photo from LaQuan Smith Instagram

Cantu is bringing their fans backstage to fashion’s biggest week with one of the industry’s top designers whose collections have been seen on the likes of Rihanna and Kylie Jenner. From the dressing room to the front row, the partnership will provide Cantu consumers an up-close and personal look and experience into the world of New York Fashion Week through LaQuan’s show on Cantu‘s digital properties. The partnership will also entail Kimble using Cantu‘s award-winning products such as Cantu Coconut Curling Cream, Cantu Curl Activator Cream, and Cantu Edge Stay Gel in styling the models’ hair for the show.

Cantu is excited to partner with such an amazing and unique talent as LaQuan in helping create beautifully textured hairstyles to complement his Spring-Summer collection,” said Cantu Beauty Global Marketing Director Dametria Mustin. “We love how edgy and real LaQuan is as a designer and believe this partnership connects perfectly with our Cantu audience – she wants real beauty and fashion. We can’t wait to see his bold and innovative take on hair.”

Over the years, Cantu has partnered with other designers such as Tracey Reese to bring a spotlight to natural hair on the runway during New York Fashion Week. On Sunday, September 8, brand fans expected to see Cantu correspondent and lifestyle influencer Kia Davidson, who goes by @TheNotoriousKia on Instagram, go behind-the-scenes with live moments and interviews with LaQuan, Kimble, the show’s key celebrity makeup artist Sir John and models while viewing the actual runway show. Viewers can anticipate seeing various curl types to body types, the collaboration between Cantu and LaQuan will celebrate every woman.

Consumers can learn more about The LaQuan Smith Show and Cantu‘s collaboration during New York Fashion Week SS20 by following the brand on Instagram at @cantubeauty.

Cantu products are made for all hair types – curly, coily, and wavy textures – and readily available at major retailers including Walmart, Target, Walgreens, Amazon and more.

About Cantu Beauty

It’s Cantu Beauty’s mission to celebrate you in all your glory. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu designs products specifically with you and your hair’s versatility in mind. Cantu‘s collection of award-winning products is inspired by beautifully textured hair to help you achieve any look you desire. With one-of-a-kind formula, Cantu helps achieve everything from cutting-edge looks to classic styles.

Nia Long Protective Twist Braids: Photo of The Day

Nia Long showcased her new summer hairstyle. We all remember the days of mom braiding our hair for the warmer months.

It was a protective style and you knew better than to sweat out your braids when playing outside with your favorite cousin!

That reason alone is why this picture gives us “all the feels” and her perfectly laid edges are icing on the cake.  Nia Long will always be a 90’s favorite and epic actress for our time!

Ladies, what’s your favorite protective hairstyle?

Photo Credit: Instagram

Beach Day Hair Care: Carol’s Daughter Products For Summer Hair Routine

Don’t let the fun in the sun dry out your hair. Keep your tresses hydrated and happy with nourishing good-for-you products. Throw these in your beach bag or make them part of your summer hair routine for the sunny days ahead. 


Featured Photo from BuzzFeed.com
Prep your mane for long, sun-filled days with Carol’s Daughter Coco Crème Curl Quenching Deep Moisture Mask. It helps add deep moisture, touchable softness and improves manageability.
No time to deep condition before your beach day? No problem. Spray Carol’s Daughter Black Vanilla Leave-In Conditioner in between your swim/tan rotations.
Give your curls a boost with Carol’s Daughter Hair Milk Refresher Spray. The lightweight mist remoisturizes, redefines and renews hair without weighing it down.

Manage Beautiful and Voluminous Curls with These Frizz Fighting Products

As the days heat up, our hair… grows outwardHair is naturally porous which allows for humidity to seep in expanding our strands making it poufy and frizzy. Instead of fighting it with high heat, embrace it!  With the right products, you can own frizzy hair and unveil naturally beautiful and voluminous waves and curls.


Renpure Whipped Coconut & Peony Shampoo & Conditioner ($7.99, Target, Walmart, Whole Foods) Formulated with pink jasmine and creamy coconut to help to stop hair breakage, fight scalp conditions, tame frizz and soften hair, while clementine leaves hair looking youthful and shiny. The collection is specially designed to enhance curly hair for a noticeably healthier look!


Gold ‘N Hot Professional Conditioning Heat Cap ($47.50, Amazon, ULTA): Restore hair’s natural beauty with the Gold ‘N Hot Professional Conditioning Heat Cap. With three thermostatically controlled heat settings for expanded versatility, the heated cap delivers ultra-deep conditioning that leaves hair sultry-soft and revitalized. The Reusable/Washable Inner Liner Cap cleans up easily after use, and the Adjustable Chin Strap ensures a snug, effective placement.

CurlKit Launches First Natural Hair and Wellness Summit

CurlKit Natural Hair and Wellness Virtual Summit are the first ever of its kind, launched by a leading subscription box in the natural hair arena; this online summit cover topics on how to enhance your natural hair, beauty, and wellness through empowering tips and information.  Twenty industry and wellness experts from around the country in one place at one time to hand you the secret behind boosting the beauty of your natural hair and to living your best life with proven regimens. CurlKit is proud to bring this all right to you at home.  The free Summit runs from April 29th – May 2nd, 2019. Register at www.naturalhairsummit.com.  If you miss it don’t worry an All Access Pass of all the Interviews is Available!

The Natural Hair and Wellness Virtual Summit showcase  the largest representation of industry experts in the country with pretty big names such as:

  • Dr. Nina Ellis-Hervey, Associate Professor, Personal Trainer, YouTuber, Beautiful Brown Baby Doll
  • Rochelle Graham-Campbell, CEO Alikay Naturals, Natural Hair Blogger and Philanthropist,  BlackOnyx
  • Tendai Morris – Natural Hair Celebrity Stylist, The Hair Whisperer
  • And Many More…

Each presenter will deliver their own gems, tips, and tricks on how to achieve hair health, maintain glowing and youthful skin and nails, boost your energy, shed excess weight and strategies for a fantastic sex life.  There is sure to be something for everyone.  Register for Free at www.NaturalHairSummit.com. If you miss it don’t worry an All Access Pass of all the Interviews is Available!

Over the past 7 years, Heather Cummings, CEO of CurlKit, LLC, has run a successful hair subscription service for naturally textured hair. She has worked with hundreds of brands, from well-known beauty brands to emerging gems and has introduced over 100k natural hair women to products that were not accessible 10 years ago. Her Journey began like most Naturalistas, looking for products and tools to help to maintain her natural hair. She realized early on that there were lots of products but no knowledge base to help navigate through the plethora of products.  What was a painful journey turned into a passionate commitment to helping other natural hair women find products,  tools, and education to empower them to love and nurture their natural curls? Featured in Essence, Mintel Report 2018, Ebony, Huffington Post, Instyle to name a few. Heather’s love for all things natural including hair and wellness has driven and even more passionate focus on helping women looking to enhance their inner and external beauty.                       

About CurlKit

CurlKit is a complete solution for women with naturally curly hair of various textures. They provide exclusive services, products, tutorials, videos, how-to manuals and information to help lifelong naturals, as well as, women who are choosing a newly natural hairstyle. CurlKit had their premier launch in March 2012, opening Curlkit.com to customers in United States, Canada, Hawaii, and the US Virgin Islands. In September 2012 they expanded their market share to over 30 countries worldwide accomplishing one of their first-year goals ahead of schedule.

African Pride Launches Black Castor Miracle Collection to Improve How Protective Style Wearers Care for Their Hair

African Pride, a hair care manufacturer with more than 30 years of experience creating quality, affordable products, introduces its Black Castor Miracle collection. The eight-product range provides women with a simplified regimen to change the way they care for their hair before, during and after wearing protective styles; which include braids, locs, weaves, wigs or any other hairstyle that tucks the ends of your hair away from constant manipulation.

African Pride’s NEW Black Castor Miracle Collection

Each product in the Black Castor Miracle line was specifically formulated with black castor oil; the number one ingredient associated with hair growth and premium, all-natural ingredients like coconut water, jojoba, tea tree, peppermint, coconut and soybean oils, coconut milk and shea butter.

“Through our research, we know that within the past 12 months, more than 65 percent of African-American women have worn their hair in a protective style,” said Kendria Strong, Director of Marketing. “We also know that consumers experience breakage and damage while wearing these styles due to lack of knowledge around proper hair care so we made sure that Black Castor Miracle products were simple, multi-functional and created with the highest quality ingredients to help them protect what’s theirs.”

The simplified Black Castor Miracle regimen covers the key phases or steps in the life cycle of a protective style: (Step 1) moisturize and prep, (Step 2) style and protect, (Step 3) refresh and seal and (Step 4) takedown and detangle, all while nourishing the hair and scalp, sealing in moisture and protecting against styling damage that may cause breakage; helping to retain length while promoting healthy hair growth.

The eight-piece Black Castor Miracle collection includes:

  • Prep & Leave-In Moisture Butter (8oz) – Moisturize and prep hair before braided, weaved or protective styles with this specially crafted blend of black castor oil, shea butter and jojoba oil which penetrates hair strands, providing long-lasting hydration and protection against breakage during styling.
  • Anti-Humidity Heat Protectant Spray (4oz) – Provides 400°F heat protection and guards against heat damage when blow drying, flat-ironing or straightening leave out, weaves and edges. Specially crafted with a keratin complex, this light-weight formula blocks humidity, seals in shine and keeps hair straight for up to 2 weeks or until your next wash day.
  • Braid, Loc & Twist Gel (8oz) – Smooths frizz and fly-aways while boosting shine, for longer lasting styles. Leaves braids, locs and twists neat and smooth and can be used to slick edges or finish desired styles.
  • Hold & Cover Black Edge Gel (2.25oz) – Slicks stubborn edges, temporarily covers gray hair and fills in thinning edges or part lines.
  • Braid & Scalp Cleansing Rinse (12oz) – Uses a special blend of micellar water, black castor, coconut, and peppermint oils to gently cleanse and condition hair, edges, and scalp during braided styles and under weaves without causing frizz. Soothes scalp and calms itching; leaving hair refreshed and styles last longer.
  • Hair & Scalp Sealing Oil (6oz) – Locks moisture into hair strands and improves moisture retention, while helping to condition hair, soothe the scalp, calm itching and prevent dryness. Great for braids, crochet styles, edges, under weave care and protective styles.
  • Moisture & Detangling Masque (8oz) – Softens, conditions and removes knots or buildup from dry, tangled hair after braided, weaved and protective styles. Helps to prevent excessive breakage and shedding.
  • Moisture Restore Treatment (2oz) – Deep-conditioning treatment infused with coconut milk and shea butter that hydrates and restores moisture to extremely dry, damaged hair.

Each item in the Black Castor Miracle collection is priced between $4.49 – $4.99 and is available beginning February 2019 at beauty supply stores nationwide. The Black Castor Miracle collection will be featured in Cosmopolitan Magazine’s popular series ‘THE BRAID UP’ on YouTube in mid-February 2019.

About African Pride
For 30 years, African Pride has addressed the hair care needs of all hair types and textures whether natural or relaxed with brands like Black Castor Miracle, Moisture Miracle, Shea Miracle, Olive Miracle, and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy that’s given when your beauty and confidence is intertwined should be accessible to all women. That’s why we created African Pride products with premium, natural ingredients at an affordable price to ensure that you’re less stressed about your hair and more focused on stepping into your best self.