Category: Essence Festival

Celebrity /

STATEMENT FROM ESSENCE COMMUNICATIONS, INC. ON THE 2020 ESSENCE FESTIVAL OF CULTURE

“New Orleans Mayor LaToya Cantrell bravely recommended yesterday that no large events take place in New Orleans in 2020, and ESSENCE fully supports that decision.  After continued monitoring of the evolving developments in the COVID-19 global pandemic and remaining in close contact and collaboration with our partners in the City of New Orleans and State of Louisiana, we are confirming today that we will no longer move forward with the 2020 ESSENCE Festival of Culture live experience – and look forward to returning to New Orleans in 2021.

 

We are excited to now announce that our ‘ESSENCE Benefit Series to Fight COVID-19’ will raise money and provide support for businesses and organizations in Black communities across the country and that our first-ever ESSENCE Festival of Culture: The Virtual Edition taking place over July 4th weekend will be included in this effort as a multi-day experience and benefit celebration.  This Festival will be hosted on our new ESSENCE Studios streaming platform, which will extend the experience to communities everywhere providing unfettered access to the power, purpose, and party that has made the ESSENCE Festival the largest cultural, entertainment and empowerment experience in the world.  Women across the globe and their families will engage in interactive, live opportunities to be inspired, empowered, entertained and transformed as they enter a new economic, spiritual and wellness journey ahead.  The virtual Festival will be a benefit celebration in honor and support of the City of New Orleans, which has been an incredible partner over the Festival’s 26 years and continues to be especially hard hit during this crisis.

From the beginning, we have shared that the health, safety, and well-being of our Festival-goers, local citizens and others who contribute to making the Festival such a unique experience were our top concerns and would be the foremost considerations in our decision-making.  While we initially hoped that a reschedule from our July 2020 dates to later in the fall would be feasible, current information and projections by public health officials and agencies have made it increasingly clear that any large-scale events this year could potentially and unnecessarily put attendees and surrounding communities at risk.  So, what would have typically been a very difficult decision for us was not because people come first, and we will continue to do everything that we can to serve our community during this time.  We will honor all tickets sold for the 2020 Festival in 2021 and will also offer full refunds.  Ticket holders should visit essencefestival.com for further information.

 

‘ESSENCE and the City of New Orleans have a partnership that thrives in good times and is made even stronger in challenging times,” said Mayor Cantrell.  ‘We share an uncompromised commitment to the best interest of our local community and our tourist community, and the priorities right now are providing support to those who have been affected by the disproportionate impact of the pandemic here in New Orleans and ensuring a safe and healthy environment for all.  We look forward to welcoming everyone back to our great city in 2021 for the return of the ESSENCE Festival of Culture and to once again helping to create such an unmatched and magical experience.”

 

‘We greatly appreciate the Essence family for working with the City of New Orleans and Louisiana as we face this ongoing public health crisis,’ said Governor John Bel Edwards of Louisiana.  ‘We have enjoyed a long-standing relationship with the Essence family and look forward to continuing the celebration in 2021.’

 

We continue to understand that in these times, accurate information and critical resources from trusted sources are vital.  So, ESSENCE created the ESSENCE of the Matter: COVID-19’s Impact on Black America digital platform to provide Black women and communities with the tools, information, resources, solutions, inspiration, and empowerment needed to address the multitude of issues arising from this pandemic. ESSENCE Studios will deliver these live virtual experiences and produce the content our community needs as we continue to navigate this unprecedented time together and beyond.  Experiences to date have included our first-ever virtual ESSENCE Wellness Houseä and ESSENCE CARES Act information sessions, with the next – the  ESSENCE & New Voices Entrepreneur Summit – included in our Benefit Series and scheduled for Friday, April 24.  Visit essence.com  for more information.  In addition, our editorial team is producing daily content on our dedicated page to educate our community on the coronavirus, its impact, best practices for prevention and how we can not only survive, but thrive, through this time.’

 

Entertainment /

STATEMENT ON THE 2020 ESSENCE FESTIVAL OF CULTURE

“We know that we are all focused on the health of ourselves, our loved ones, and our communities, and with 16 weeks until the scheduled 2020 ESSENCE Festival of Culture, we wanted to provide an update to our community and partners regarding our plans in light of coronavirus/COVID-19.

Our first priority will always be the safety and well-being of our Festival-goers and everyone who contributes to making the Essence Festival of Culture such an enriching, entertaining and incredible experience, and we will continue to evaluate the situation and use all available resources and intelligence to that end.  We are closely monitoring the unfolding developments and updated information from the World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), public health agencies and our partners in the City of New Orleans and State of Louisiana. 

Based on the latest information, including increasing public health interventions and measures being implemented domestically and internationally, and the considerable amount of time to assess and respond to developments between now and July, we are planning to proceed with the 2020 ESSENCE Festival of Culture as currently scheduled, July 1-5 in New Orleans.  Still, as a precautionary and proactive measure and with health as the foremost consideration, we are also identifying and securing alternate dates to ensure that we can adjust as quickly and seamlessly as possible in the event that circumstances require.  Should that happen, we will honor all tickets sold for prior scheduled dates.

In the meantime, we are excited to share more about our daytime empowerment programming and our nighttime concert line-up — including headliners Bruno Mars and Janet Jackson — as we celebrate the 50th Anniversary of ESSENCE and look forward to seeing everyone in July.

‘ESSENCE is a multi-cultural, multi-generational treasure in the City of New Orleans and this year, with the return to Ghana, we’ve come full circle,” said Mayor LaToya Cantrell, Mayor of New Orleans.  ‘However, with the commemoration of our past, we must lean on wisdom and sound judgement to shape our future.  Public health and public safety will always remain top priorities.  As we continue to monitor the spread of COVID-19, know that we are taking every precaution to operate in the best interest of the attendees who make ESSENCE what it is.’

ESSENCE will continue to provide updates to our valued community of Festival-goers and partners regarding any new developments.”

Beauty /

ESSENCE Centers Black Women’s Wellness; Brings #ESSENCEWellnessHouse to Atlanta

Today, ESSENCE Communications Inc., the leading media, technology and commerce company serving Black women, announced that it is bringing its signature ESSENCE Wellness House to Atlanta on March 7th.  The ESSENCE Wellness House – an immersive wellness experience designed to support Black women on their collective and individual health and wellness journeys – will convene a host of wellness practitioners and A-list fitness professionals for an exclusive day-long retreat. The retreat will take place at the W Hotel Atlanta Midtown.

ESSENCE Wellness House serves as an extension to the brand’s unwavering commitment to Black women’s health and livelihood, as well as cultivating spaces for healing.  With robust experiences – including energizing workout sessions, intimate conversations, interactive workshops, massages, reiki, meditation and group discussions with leading industry experts – this full day of ESSENCE-curated programming is designed to rejuvenate the mind, body, and soul.

“As the leading global destination for Black women, ESSENCE embraces our position as a premier resource for their wellness as well – and we take that very seriously,” said Michelle Ebanks, CEO, ESSENCE Communications, Inc. “We know that Black women tend to focus more on the care of others than herself, and as a result, they are disproportionately affected by almost all major health crises affecting women in the United States.  So, it is incumbent upon ESSENCE to use our platform to bring wellness practices to Black women, create a safe space to gather and connect with culturally-informed spiritual, health and wellness practices.”

Highlights of the ESSENCE Wellness House on March 7th include:

  • Heart Health Real Talk: A Conversation with AMA’s First Black Female President with Charli Penn, ESSENCE Relationship and Wellness Director and Patrice A. Harris, MD, MA, President of American Medical Association
  • Get Your Mind Right: A Mindfulness Exercise with OmNoire’s Christina Rice
  • Introduction to Breathwork with Yoga Instructor and Holistic Health Educator Ona Hawk
  • Dance Your Pounds Off with Celebrity Dance and Fitness Instructor, Dwight Holt, Jr.
  • Preventing Burnout by Reclaiming Your Boundaries led by Licensed Clinical Psychologist Dr. Ayanna Abrams
  • Top Tips for Relationship Wellness & Sustainability: A Conversation with Aaron Turpeau Ph.D. and Derrick Jaxn

Additional exciting wellness professionals and influencers who will participate include Beatrice Dixon, Founder, and CEO of The Honey Pot; Alex Elle, Author & Self-Care Facilitator, Egypt Sherrod, TV host and Celebrity Home Space Expert; Rashan Ali, Multimedia Personality and co-host on the syndicated show Sister Circle; and more.

For more information and to purchase tickets:

visit essence.com/wellnesshouse and follow #ESSENCEWELLNESSHOUSE

Essence Festival /

ESSENCE AND FREEFORM ANNOUNCE “GROWN-ISH AND BROKE”, STUDENT LOAN PAYOUT OPPORTUNITY

ESSENCE, the number one media, technology, and commerce company serving Black women, and Freeform, Walt Disney Television’s young adult television network, announce the launch of grown-ish and Broke—a debt payout program for students with undergraduate and student loans. ESSENCE and Freeform launched this innovative program to give students a financial head start so that they can focus on their future. Student loan debt is now the second-highest consumer debt category, with more than 45 million borrowers owing nearly $1.6 trillion in the United States and nearly 85% of Black bachelor’s degree recipients carrying student debt.

Submissions for grown-ish and Broke will be accepted from February 20-April 30th. Entrants should upload a: 60-second video or 300-word essay detailing how paying off their loans would be a dream come true. Award categories include a grand prize up to $75,000; first prize up to $50,000; and second prize up to $25,000.  In addition, all winners will receive an amazing trip with a guest to the 2020 ESSENCE Festival of Culture in New Orleans (July 3-5).

Currently airing on THURSDAYS AT 8 P.M. (ET)/(PT) on Freeform, the junior year season of grown-ish follows the gang as they return as confident, eager and seasoned upper-classmen. With new living dynamics, shocking life changes, daunting repercussions, and reality kicking in, they quickly realize that they have been mistaken about the disillusionment of adulthood. The series continues to dive into challenges facing real-life students including student loans, work/life balance, mental health, self-care, and of course, messy breakups.

“The ESSENCE and Freeform grown-ish and Broke partnership is helping to raise awareness of the serious issue of student loan debt that affects so many people—especially within the Black community,” said Michelle Ebanks, CEO of ESSENCE Communications, Inc. “It is critical that more opportunities and programs that address the alleviation of this financial hardship be created so that our next generation can focus on making their dreams come true.”

“As ‘grown-ish’ continues to dive into these relatable topics on the show, we’re so excited to be able to help bring a small contribution to those facing them in real-life,” said Jamila Hunter, SVP, Current Series and Alternative Programming, Freeform. “We hope that ‘grown-ish’ fans and students everywhere will find this opportunity as a way to kickstart their futures, with the help of our partners at ESSENCE.”

The topic of student debt will be a featured storyline in an upcoming episode of “grown-ish” airing THURSDAY, FEBRUARY 20 (8:00 P.M. EST), as one of the show’s characters, Aaron, played by Trevor Jackson, comes face-to-face with his looming student loans.

For more details on how to enter, visit Essence.com/grownish.

Freeform’s “grown-ish” is produced by ABC Signature Studios, a part of Disney Television Studios, and executive produced by Kenya Barris, Julie Bean, Jenifer Rice-Genzuk Henry, Craig Doyle, Anthony Anderson, Laurence Fishburne, Helen Sugland and E. Brian Dobbins. In the 2019/20 TV season to-date, grown-ish ranks as the #1 live action cable comedy series among women 18-34 and women 18-49. “grown-ish” is also the #1 live action cable comedy series of the season to-date among African American adults 18-34 and adults 18-49.

ABOUT FREEFORM

Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. As Walt Disney Television’s young adult television network, Freeform channels the force and momentum of its audience in its quest for progress with authentic, groundbreaking original series such as “grown-ish,” “The Bold Type,” “Good Trouble,” “Siren,” “Party of Five,” “Motherland: Fort Salem” and “Everything’s Gonna Be Okay.” The network also programs tentpole events such as “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.”

Source: The Nielsen Company, Live+7 Day U.S. Program Ratings for linear TV; grown-ish S3 premiere on 1/16/20; cable series ranks based on 9/30/19-1/26/20.  Total viewership (linear and digital) based on internal multiplatform ratings (1/16-1/23/20).

 

ABOUT ESSENCE COMMUNICATIONS INC. 

Essence Communications is the number one media, technology and commerce company dedicated to Black women and inspires a global audience of more than 20.2 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent Black-owned consumer technology company focused on merging content, community and commerce to meet the evolving cultural and lifestyle needs of people of color.

Entertainment /

ESSENCE CONTINUES ITS 50TH ANNIVERSARY CELEBRATION WITH THE ANNOUNCEMENT OF GRAMMY-AWARD WINNING MEGASTAR AND FIRST-TIME FESTIVAL PERFORMER BRUNO MARS

ESSENCE, the number one media, technology and commerce company dedicated to Black women globally, is continuing the year-long celebration of its 50th anniversary with the announcement of GRAMMY-award winning artists Bruno Mars and Janet Jackson as mainstage headliners for the 2020 ESSENCE Festival of Culture™ presented by Coca-Cola. This will be the first-ever ESSENCE Festival appearance and the only 2020 U.S. festival performance for Mars, a celebrated singer, songwriter, producer and musician who has sold over 200 million singles worldwide. Jackson’s performance will mark her third appearance at the Festival, which will take place during her newly-announced Black Diamond World Tour.

“This is a milestone year for ESSENCE and our community as we celebrate 50 years of creating opportunities for our culture to shine and the role of Black women in making it possible for us to do what no other brand has done,” said Michelle Ebanks, CEO of ESSENCE Communications, Inc. “To be able to say that at 50 years, we are Black-owned, diversified across media, technology, commerce and live events, and impacting our culture in new and even deeper ways than ever before is a blessing – and one that comes with a tremendous responsibility to our community to continue to evolve, innovate and transform. That remains our focus and commitment as we work to ensure that we are here serving Black women deeply and advancing Black culture, economic ownership and inclusion globally for the next 50 years.”

Ebanks continued, “In this celebration year, ESSENCE could not be more excited to welcome Bruno Mars for the first time and to have Janet Jackson return to headline the mainstage during the 2020 ESSENCE Festival of Culture. These two powerhouses, along with our robust slate of programming, performances and tributes, will continue our legacy of cultural excellence and dynamic, only-at-ESSENCE experiences that excite, elevate and inspire. To Bruno, Janet and all our ESSENCE Festival artists we say, ‘Welcome home.’”

As the world’s largest cultural, music, entertainment and empowerment experience and the global epicenter of Black culture, the ESSENCE Festival of Culture has created a home for Black artists and communities around the world for 26 years and routinely attracts more than half a million international attendees over July 4th weekend. In honor of the brand’s 50th anniversary and marking one day for each decade, the Festival will be extended for the first time from three

days to five days and will take place July 1-5 in New Orleans, LA.  This year’s theme, “Own Our Power,” will be at the center of performances, conversations and activations that span arts, entertainment, music, beauty, fashion, technology, film, food, wellness, advocacy, civic engagement, entrepreneurship and economic empowerment.

The Festival’s three-night concert series at the Louisiana Superdome—featuring an eclectic global mix of R&B, Hip-Hop, Reggaeton, Afrobeats and more—includes:

Mainstage:

Bruno Mars, Janet Jackson (headliners); Ari Lennox; Janelle Monae; Patti LaBelle; Raphael Saadiq (Performing songs across his entire career from Tony! Toni! Tone! through his solo albums, including Jimmy Lee); Estelle Presents Reggae & Afrobeats Link Up featuring Afro B, Chronnix, Elephant Man, Kranium, Max Glazer, Maxi Priest, Shenseea and more; Summer Walker; Swizz Beatz Presents In the Zone featuring guest artists; and more. Hosted by Loni Love. Music by D-Nice. In addition, the Mainstage will feature rousing tributes to music icons each night, including a special anniversary celebration on July 4th. 

 

Superlounges:

Casmé, D Smoke; Demi Grace; Doug E. Fresh Presents The Real Hip-Hop and R&B Party; Elah Hale; Goldlink; Jac Ross; Jamesdavis; Jidenna; June’s Diary; Kiana Lede; Kitty Cash; Leikeli47; Masego; Mr Eazi; Oswin Benjamin; Rapsody; Saweetie; SiR; Smino; Stokley; Tamia; Tank and the Bangas; Teamarrr; The New Respects; Umi.

Weekend ticket packages are on sale now with prices starting at $180. For information about ticket sales, accommodations recently launched exhibitor applications and VIP travel packages,  and the latest news about the ESSENCE Festival of Culture,  visit Essence.com/festival. Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of Festival on Facebook.

Sponsors for the 2020 ESSENCE Festival of Culture™ include Coca-Cola and State Farm. The ESSENCE Festival is produced by ESSENCE Communications, Inc.

 

Additional details for ESSENCE 50th Anniversary celebration activities throughout the year will be announced soon.

 

Celebrity /

ESSENCE’S “YES, GIRL!” PODCAST TALKS TO ROBYN CRAWFORD: TRUTH ABOUT LIFE WITH WHITNEY HOUSTON

In the latest episode of ESSENCE’s Yes, Girl! podcast, hosts Cori Murray and Charli Penn talk to Whitney Houston’s confidante Robyn Crawford—who reveals a side of the iconic singer that only ESSENCE can share.

While at the height of a whirlwind tour promoting her book, A Song For You: My Life With Whitney Houston, Crawford shares her own truth with the Yes, Girl! team on life with Houston—weighing in on everything from their bond, the first time they met, their friendship after Houston’s ex-husband Bobby Brown came on the scene and more. She shares with ESSENCE’s Yes, Girl! (time codes included):

  • ON WHAT WHITNEY WOULD WANT [12:09-12:35]: “…I asked myself that question, what would Whitney want? What would Whitney want? So my intent is to raise my friend’s legacy, honor our friendship because that’s what she deserves. That’s how I feel…”

  • ON BEING YOUNG, FEARLESS AND FREE WITH WHITNEY [15:06-15:36]: “…We were young, fearless, and ready, and I was a believer. It was happening. Everything she said was happening. She didn’t talk like, ‘I’m going to have a hit record and we’re going to…’ It was none of that. It was like, ‘I’m a singer. I sing. I’m going to get a recording contract, and stick with me and I’ll take you all around the world.’ And that’s exactly what happened…” 
  • ON THE FIRST TIME THEY MET [17:20-17:50]: “…It all happened at that first meeting when I walked in and we met that day. It just clicked, something happened, and it was just a friendship that developed and it kept growing and growing. And it was deep because we were open, we were bare, we were naked. And when I mean naked, with our feelings and we didn’t think about what we were saying, we just said it…”

  • ON ROBYN’S BOND WITH WHITNEY [26:52 – 27:46]: “It was the bond, and the deepness, and the connection that we had. And it was beautiful. Those moments…I know I am very free when I express it in the book. And that’s because that’s what that moment felt like. Whitney used to always say, if you want a friend, you have to be one. If you love me, love me unconditionally. And that was something else for me to strive for, understanding what the word unconditional meant. And the love that I had for her was really deep. And that love she had for me was the same…”
  • ON HER FRIENDSHIP WITH WHITNEY AFTER SHE MARRIED BOBBY [35:42 – 38:04]: “…I did not know Bobby before the wedding. We never really got a chance to know each other. And, when they became a couple, I still really didn’t get to spend any quality time with both of them. But, while I will say about Bobby is she told me she loved him. And his behavior and the way I saw him treat her… let’s just say this about Bobby, Bobby’s behaviors played out in the press. And he and I were not squaring off in Everlast shorts and boxing gloves. That never happened. I was still in the same spot that Whitney always wanted me to be. Bobby never approached me personally and said anything to me about the rumors of our relationship. Not once. But I watched him make a mess of her trail. Bobby was funny. He had a way of shifting the attention to him anywhere, any place, at any time. That was Bobby’s talent….But I wasn’t competing for anything. I had her friendship. I was her friend. And he could have been a better friend too…”

Subscribe to ESSENCE’s Yes, Girl! podcast today, available for streaming and download on Apple Podcasts, Spotify, iHeartMedia and Google. For more details visit ESSENCE.com.

Celebrity /

ESSENCE ANNOUNCES ITS 3RD ANNUAL “WOKE 100 LIST” SALUTING WOMEN OF COLOR WHO ARE CHANGE AGENTS AND INFLUENCERS IMPACTING COMMUNITIES AROUND THE WORLD

ESSENCE, the number one media, technology and commerce company serving Black women, announces the 3rd annual Woke 100 List—its salute to women of color challenging the status quo. Featured in its November “Woke” issue, this year’s list features 100 women who exemplify the true meaning of being change agents and power players and are inspiring communities around the world. ESSENCE’s Woke 100 List showcases visionaries working in areas from social justice, politics, sports, business, activism, entertainment and more, including Simone Biles; Gayle King; Lizzo; Niecy Nash; Bethann Hardison; Beverly Bond; Aunjanue Ellis; Jada Pinkett Smith/Willow Smith/Adrienne Norris; Ava DuVernay; dream hampton; Mayor Lori Lightfoot; Congresswomen Ilhan Omar, Alexandria Ocasio-Cortez, Ayanna Pressley, Jahana Hayes and Rashida Talib; and many more. For the full list of honorees, visit ESSENCE.com.

ESSENCE’s entire “Woke Issue” is dedicated to stories reflecting activism, political reform, human rights, and social justice. Articles include Free at Last, which features interviews with Cyntoia Brown and Alice Marie Johnson; both released from prison after public outcry and now on a mission to reform the criminal justice system. In addition, ESSENCE’s cover story Enchanting features Queen & Slim star Jodie Turner-Smith—who delivers a powerful performance in a timely tale about the community’s fraught interaction with law enforcement.

“ESSENCE’s November issue demonstrates our commitment to showcasing the incredible strides that Black women are making globally,” said MoAna Luu, ESSENCE Chief Content & Creative Officer. “Each year, ESSENCE’s Woke 100 list highlights the movers and shakers who are taking a stand and making a difference where they are. Whether on the national stage, the boardroom, political arena or the classroom, we applaud their continuous efforts to not only inspire others but also to affect change.”

Beauty /

ESSENCE FULL CIRCLE FESTIVAL LAUNCHES IN SUPPORT OF CULTURAL OWNERSHIP AND ECONOMIC COLLABORATION IN AFRICA AND BUILDING BRIDGES BETWEEN AFRICANS ON THE CONTINENT AND IN THE DIASPORA

Essence Ventures, an independent Black-owned consumer technology company merging content, community, and commerce to meet the evolving cultural and lifestyle needs of people of color and the parent company of Essence Communications, Inc., today announced that it has partnered with Full Circle Festival, LLC to create the ESSENCE Full Circle Festival.  The ESSENCE Full Circle Festival partnership will focus on a three-part mission: (1) supporting cultural ownership and economic collaboration among Africans on the continent and people of African descent in the Diaspora; (2) connecting Black communities globally for the exchange of ideas and shared objectives that leads to cultural monetization and community reinvestment; and (3) facilitating the learning and discovery of the many facets of Africa’s beauty, excellence and opportunity globally.  In addition, the annual ESSENCE Full Circle Festival experience will focus on showcasing African nations increasingly as global destinations by highlighting their critical roles as ancestral, spiritual, cultural and commercial epicenters.

 

“As someone born and raised in West Africa and who has spent adulthood in the U.S., there is no greater joy than forging partnerships with a purpose rooted in the elevation and the promise of the people of the African continent and the Diaspora,” said Richelieu Dennis, founder, and chair of Essence Ventures.  “My family and I spent three decades building a global beauty business and business model that empower, among others, women Shea butter processors in Northern Ghana – women just like my grandmother.  We believe economic inclusion is a human right, and now with ESSENCE Full Circle Festival, our continued goal is to be catalysts and connectors for long-term economic empowerment, growth and cross-sector job creation in Black communities globally through increased engagement, innovation, entrepreneurship, and investment.”

 

The 2019 ESSENCE Full Circle Festival will take place in Accra in December and complete the Year of Return commemoration – marking 400 years since the first slave ships left Ghanaian coasts for the transatlantic slave trade.  This specially-curated, week-long immersion will enable engagement between U.S.-based cultural influencers and business executives with Ghanaian and regional leaders and communities, including explorations of history, cuisine, music, fashion, beaches, nightlife, commerce and more.

 

“This partnership recognizes Ghana’s role as a beacon for people of African descent in this Year of Return,” said Ghanaian President Nana Akufo-Addo.  “The Year of Return, Ghana 2019, is a conscious effort to cement our pan-African legacy.  Throughout the Year, the Tourism Authority has worked with several partner organizations to welcome home our brothers and sisters from the Diaspora.  The Essence Full Circle Festival is a welcome addition to the activities and will hopefully become one of the legacies of the year which celebrates African resilience.”

 

The inaugural Full Circle Festival also included the participation of President Akufo-Addo and took place in Accra on December 2018, led by Full Circle Festival, LLC partners Boris Kodjoe, Patrick Kodjoe, Bozoma Saint John – all of Ghanaian descent – and Nicole Ari Parker.  More than 120 invited guests including business executives, influencers, and celebrities from the United States traveled to Ghana for cultural engagement and ancestral reconnection, resulting in nearly 10,000 positive social media posts and half a billion media and social impressions, as well as an estimated economic impact of more than $70 million in tourism revenue.

 

The 2019 ESSENCE Full Circle Festival will include the first ESSENCE Global Black Economic Forum: Africa, which will convene entrepreneurs, executives, entertainers and government officials to discuss how new opportunities for economic development and cultural exchange can be created.  This inaugural international Global Black Economic Forum will explore topics including connectivity within the African diaspora, environment and sustainability, post-colonialism, contemporary racial dynamics, entertainment and fashion industry growth, and other themes via a series of panel discussions, keynotes, and interactive sessions.  A solution-driven dialogue will be at the core of this event, which will include ESSENCE Full Circle Festival guests as well as local and regional participants.

 

“In furthering our mission to serve Black women deeply across the globe, ESSENCE is honored to answer the call to ‘Return’ with the creation of the ESSENCE Full Circle Festival, beginning with Ghana and subsequently extending across the continent,” said Michelle Ebanks, CEO of Essence Communications, Inc.  “We are grateful to be able to use the power of our platforms and the influence of our networks to positively impact narratives about Africa, as well as positively impact the people of Africa and the Diaspora through cultural and economic exchange.  We are thrilled to celebrate the Year of Return and our African ancestry, culture, and achievement in the vibrant country of Ghana as we reconnect over our heritage, connect over new experiences and co-create viable opportunities for the future.”

 

To capture the diversity of images and narratives that truly reflect the country and culture, ESSENCE Full Circle Festival participants are encouraged to share their first-hand experiences via their social and digital platforms.  In addition, select events will be live-streamed for broader community participation, engagement, and input.  Lastly, with the goal to inspire, encourage and assist as many people of African descent to visit the continent as possible, ESSENCE Full Circle travel packages will become available to the public in 2020.

 

“It’s so important that as people of African descent, we see and feel the beauty of the continent and the majesty of our people for ourselves,” said Full Circle Festival, LLC co-founder Boris Kodjoe.  “There isn’t a more transformative and empowering experience than to honor the Year of Return and its 400-year history while in Ghana reconnecting with our cultural heritage, celebrating our ancestry and co-creating our future with our brothers and sisters on the continent.  I hope that our ESSENCE Full Circle Festival partnership will ultimately encourage more people to visit nations across Africa, as well as serve as an example of the impact that can be made when we join in the spirit of collective purpose and progress.”

 

About Essence Ventures

Essence Ventures is an independent Black-owned consumer technology company merging content, community, and commerce to meet the evolving cultural and lifestyle needs of people of color.  The company began in 2017 and is chaired by its founder – entrepreneur, investor and social impact innovator Richelieu Dennis.

 

About Essence Communications Inc. 

Essence Communications is the number one media company dedicated to Black women and inspires a global audience of almost 25 million through diverse storytelling and immersive original content.  With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival.  Essence Communications is owned by Essence Ventures.

Celebrity /

McDonald’s Black & Positively Golden Experience at 25th Essence Festival: Uplift and Inspire Entrepreneurs

McDonald’s Black & Positively Golden movement was lit at the 25th Essence Festival! The (em)power-packed weekend was full of activities to uplift and inspire up-and-coming entrepreneurs everywhere. With appearances by actress/businesswoman La La Anthony, entertainer Luke James, reality television stars Cynthia Bailey, Tamar Braxton and Trina Braxton, vocal powerhouses Jazmine Sullivan and Kierra Sheard, the always-suave actor/host Terrence J and more, some of the culture’s brightest stars came out to support the Black & Positively Golden movement, which celebrates Black excellence through empowerment, entrepreneurship and education.

BLACK & POSITIVELY GOLDEN WELCOME BREAKFAST: McDonald’s kicked off the explosive weekend with an exclusive Black & Positively Golden Welcome Breakfast. The intimate event was hosted by McDonald’s Head of Cultural Engagement and Experiences Lizette Williams — the spearhead behind the brand’s largest African American-focused campaign in 16 years — and New Orleans franchisee Henry Coaxum.

WE SHINE ENTREPRENEURSHIP PANEL: Actress and self-made businesswoman La La Anthony moderated McDonald’s We Shine Entrepreneurship Panel before a crowd of thousands. She interviewed rising moguls, Dana Chanel (Sprinkle of Jesus, Founder), Nicole Walters (The Monetized Life, Founder & CEO) and Jewel Burks-Solomon (Part Pic, Founder), alongside McDonald’s franchisees Jade Colin and Tanya Hill-Holliday. At 29, Colin is McDonald’s youngest owner/operator, while Hill-Holliday is the brand’s first female owner/operator in Philadelphia.

EMPOWERING MUSIC PERFORMANCES: R&B songstress Jazmine Sullivan brought down the house Saturday with some of her classics. Gospel music vocalist/actress Kierra Sheard left it all on the stage Sunday afternoon. Thousands of fans gathered at the Black & Positively Golden Booth for both performances to rock out to some of their favorite tunes.

BLACK & POSITIVELY GOLDEN LATE NIGHT PARTY: After a long day of empowerment, McDonald’s hosted it’s Black & Positively Golden Late Night Party — the official Essence After Party. Celebs, such as actor/singer Luke James; reality television stars Cynthia Bailey, Tamar Braxton and Trina Braxton; actor Tyler Lepley; and social media star Karlton “@notkarltonbanks” Humes, sparkled at Club XLIV as attendees and Hiplet-style dancers showed off their best moves to the sounds of DJ Rashida and DJ B-Hen.

BLACK & POSITIVELY GOLDEN SCHOLARSHIP PRESENTATIONS: To close out the weekend, McDonald’s empowered the next generation of leaders by supporting college education. In partnership with Thurgood Marshall College Fund and the organization’s national ambassador and HBCU alum Terrence J, McDonald’s presented two, $10,000 Black & Positively Golden Scholarships to well-deserving incoming HBCU freshmen.

 

 

Reality television star Cynthia Bailey attends McDonald’s Black & Positively Golden Late Night Party during the 25th Essence Festival.  McDonald’s activities at Essence Festival are an extension of it’s Black & Positively Golden movement, which celebrates Black excellence through empowerment, entrepreneurship, and education.

 

 

Actor/singer Luke James attends McDonald’s Black & Positively Golden Late Night Party during the 25th Essence Festival.  McDonald’s activities at Essence Festival are an extension of it’s Black & Positively Golden movement, which celebrates Black excellence through empowerment, entrepreneurship, and education.

 

 

R&B songstress Jazmine Sullivan strikes a pose at McDonald’s mobile restaurant before her showstopping performance on the Black & Positively Golden Experience stage during the 25th Essence Festival. McDonald’s activities at Essence Festival are an extension of it’s Black & Positively Golden movement, which celebrates Black excellence through empowerment, entrepreneurship, and education.

 

Celebrity /

The 2019 ESSENCE Festival Draws More Than Half A Million Attendees For Historic 25th Anniversary Celebration

The 2019 ESSENCE Festival presented by Coca-Cola® attracted more than half a million attendees to New Orleans this Fourth of July weekend (July 4-7) for a historic 25th-anniversary celebration representing one of the largest gatherings in the event’s history. Forever First Lady Michelle Obama commanded the main stage at the sold-out Superdome on Saturday, July 7 for her first ESSENCE Festival headline appearance.  Throughout the weekend, seven 2020 Presidential candidates joined Power Stage segments at the Ernest N. Morial Convention Center to directly engage the influential audience of Black women in attendance and share plans and policies to address some of their most pressing issues.  In addition, the debut of the ESSENCE Global Black Economic Forum connected attendees with accomplished leaders and chief executives including Walmart CEO Doug McMillon, Chase Consumer Banking CEO Thasunda Duckett, Kaiser Permanente Chairman and CEO Bernard Tyson, New Orleans Mayor LaToya Cantrell, Twitter and Square CEO Jack Dorsey, and TDJ Enterprises CEO TD Jakes, among others.

“The 25th-anniversary ESSENCE Festival represented a truly transformative global homecoming celebration for Black women and the Black community,” said ESSENCE Chief Executive Officer Michelle Ebanks.  “This year’s extraordinary turnout reflects ESSENCE’s uniquely powerful engagement of Black women around personal empowerment, community, and culture as the only ESSENCE can.  With the debut of 10 new Festival experiences, activations at more than 40 venues across New Orleans, and engagement with more than 300 small businesses and local vendors, we have redefined the Festival as the largest and most impactful destination at the epicenter of Black culture.”

Ebanks continued, “Lastly, in honor of us embodying all that Black excellence and culture represent – beyond entertainment and beauty, we were thrilled to reveal the Festival’s official rebrand to the ‘ESSENCE Festival of Culture,’ with a mission to inform, inspire and uplift Black women and provide a holistic approach to how we offer and deliver Black culture in every way.”

Additional highlights of the 25th Anniversary ESSENCE Festival include:

  • Live broadcasts of Power Stage ‘Presidential Spotlight’ and “Candidate Conversations” segments on MSNBC and CNN, featuring keynote addresses from Senator Michael Bennett, Senator Cory Booker, Mayor Pete Buttigieg, Mayor Bill de Blasio, Senator Kamala Harris, Former Representative Beto O’Rourke, and Senator Elizabeth Warren. In addition, exclusive live to tape segments on MSNBC’s PoliticsNation with Rev. Al Sharpton.
  • New, stand-alone consumer experiences including the ESSENCE Global Black Economic Forum, ESSENCE Fashion House, ESSENCE Wellness House, ESSENCE After Dark, and ESSENCE Passport25, among others, as well as the return of reimagined live content platforms and experiences including Beauty Carnival, Entertainment All Access, business & career summit E-Suite and ESSENCE Honors.
  • Over 100 performing artists across the Mercedes-Benz Superdome and the Ernest N. Morial Convention Center. Many of the biggest names in the entertainment industry including Mary J. Blige, Missy Elliott, H.E.R, Nas, Pharrell, Patti LaBelle, Teyana Taylor and others performed at the event’s concert series and dozens of others across ESSENCE’s Center Stage and All-Star Gospel Celebration.
  • More than 300 influencers, leaders, creators and celebrities participated in the Festival’s daytime experience – featuring powerhouse speakers Rev. Al Sharpton, Ava Duvernay, Yara Shahidi, Tyler Perry, Congresswoman Maxine Waters, Marsai Martin, Valerie Jarrett, Iman, Common, Mona Scott-Young, Miles Brown and Iyanla Vanzant, among many others.

TAMERON HALL NEW DAYTIME TALK SHOW