BABY PHAT REISSUES ICONIC PUFFER JACKETS: A Nostalgic Revival of Early 2000s Winter Fashion
Happy 25th Anniversary, Baby Phat! The trailblazing fashion brand founded by the iconic Kimora Lee Simmons in 1999 will begin its year-long celebration of its 25th year with the release of an iconic favorite – the BP Puffer.
In 1999 – the height of hip-hop fashion and “urban wear”, puffer jackets were a cultural phenomenon. This winter, Baby Phat breathes new life into “the coat that launched a million schoolyard fights,” bringing it into the hearts and wardrobes of a new generation.
A symbol of early aughts winter fashion, these reissued jackets are revamped with fresh colorways: Olive, Onyx, Sand, and a Glossy Red. Available in sizes XS – 3X, the BP Puffer is a fit for everyone. The logos, zippers, faux fur hood, and embellishments give shine to this logo-emblazoned outerwear piece a fresh take with the same energy.
In recent years, Baby Phat’s puffer jackets have become a sensation among the Gen-Z TikTok audience. Enthusiasts are rediscovering the brand through vintage shops, both online and in-person, sparking a cultural resurgence. Social media users are not only showcasing their unique finds but also creating memes that cement the iconic status of the jackets, turning them into a symbol of contemporary coolness.
The marketing campaign for this release features Kimora Lee Simmons and her daughter, Ming Lee Simmons. Its launch will feature a cheeky call-back to the iconic nature of the coat and the legacy it has woven into the culture – particularly Twitter, where fans of the brand have long celebrated its status.
ABOUT THE BP PUFFER
The reissued BP PUFFER boasts plush insulation and a distinctive Baby Phat logo has been adapted to suit changing trends while maintaining its unique allure. Meticulously crafted, the Baby Phat puffer jacket blends functionality and high fashion, with a quilted design that offers warmth and visual appeal. Revived with refreshed colorways – including Olive, Onyx, Sand, and a Glossy Red- the coat features an eye-catching stand collar with a detachable faux fur-trimmed hood. More than two decades after its introduction, the BP Puffer continues to captivate fashion enthusiasts worldwide.
Available now at www.babyphat.com and priced at USD 120.
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